Marketing Manager

About the job

Position: Marketing Manager

Location: Perinthalmanna

Experience: 5–7 Years

About the Role:

We are looking for a Marketing Manager to lead marketing activities across our stores. The role includes planning promotions, boosting footfall, managing campaigns, and ensuring attractive in-store displays. The candidate will also analyze market trends, support new collection launches, and coordinate with store teams to drive sales and brand visibility.

KEY RESPONSIBILITIES & DUTIES

Strategic Planning

· Develop and implement marketing strategies aligned with overall business goals.

· Plan seasonal campaigns, sales targets, and long-term brand development activities.

Market Research & Analysis

· Conduct market research to identify target audiences and understand customer needs.

· Analyse local competitors, pricing, and consumer fashion trends to guide marketing strategies.

· Identify potential areas for new branches, partnerships, and promotional opportunities.

Campaign & Promotion Management

· Create, manage, and execute multi-platform campaigns (digital, print, in-store, and social media).

· Drive promotional activities, banners, and seasonal offers to increase footfall and sales.

· Manage digital promotions through social media and WhatsApp groups.

Brand Management

· Oversee branding, visual merchandising, and advertising activities across all branches.

· Position and strengthen the brand by ensuring consistent messaging and attractive store displays.

· Coordinate with designers, printing vendors, and event organizers for brand visibility.

Customer Engagement

· Build strong relationships with new and returning customers to enhance retention.

· Collect and analyze customer feedback to support decision-making.

· Maintain a customer database for future campaigns and loyalty initiatives.

Cross-Functional Collaboration

· Work closely with sales, purchase, and shop managers to align marketing plans with business needs.

· Ensure promotional displays, discount boards, and new collections are implemented accurately.

Budget & Performance Management

· Prepare, manage, and optimize marketing budgets for maximum ROI.

· Track and analyze campaign performance, sales growth, and customer insights.

· Submit periodic marketing reports to senior management.

Team Leadership

· Lead, guide, and supervise marketing executives across branches.

· Assign tasks, monitor performance, and ensure team targets are achieved.

· Collaborate with creative teams, agencies, and external partners for project execution.

REQUIRED SKILLS & QUALIFICATIONS

· Bachelor’s degree in marketing, Business Administration, or a related field.

· 5–7 years of experience in marketing roles.

· Good communication skills

· Creative thinking and ability to develop new marketing ideas.

· Basic knowledge of digital marketing tools, social media, and web-related platforms

We are excited to welcome a talented professional who can take responsibility and deliver results. If you are passionate about marketing and brand building we would love to hear from you.

Job Type: Full-time

Pay: ₹25,000.00 - ₹40,000.00 per month

Work Location: In person