About the job Position: Marketing Manager Location: Perinthalmanna Experience: 5–7 Years About the Role: We are looking for a Marketing Manager to lead marketing activities across our stores. The role includes planning promotions, boosting footfall, managing campaigns, and ensuring attractive in-store displays. The candidate will also analyze market trends, support new collection launches, and coordinate with store teams to drive sales and brand visibility. KEY RESPONSIBILITIES & DUTIES Strategic Planning · Develop and implement marketing strategies aligned with overall business goals. · Plan seasonal campaigns, sales targets, and long-term brand development activities. Market Research & Analysis · Conduct market research to identify target audiences and understand customer needs. · Analyse local competitors, pricing, and consumer fashion trends to guide marketing strategies. · Identify potential areas for new branches, partnerships, and promotional opportunities. Campaign & Promotion Management · Create, manage, and execute multi-platform campaigns (digital, print, in-store, and social media). · Drive promotional activities, banners, and seasonal offers to increase footfall and sales. · Manage digital promotions through social media and WhatsApp groups. Brand Management · Oversee branding, visual merchandising, and advertising activities across all branches. · Position and strengthen the brand by ensuring consistent messaging and attractive store displays. · Coordinate with designers, printing vendors, and event organizers for brand visibility. Customer Engagement · Build strong relationships with new and returning customers to enhance retention. · Collect and analyze customer feedback to support decision-making. · Maintain a customer database for future campaigns and loyalty initiatives. Cross-Functional Collaboration · Work closely with sales, purchase, and shop managers to align marketing plans with business needs. · Ensure promotional displays, discount boards, and new collections are implemented accurately. Budget & Performance Management · Prepare, manage, and optimize marketing budgets for maximum ROI. · Track and analyze campaign performance, sales growth, and customer insights. · Submit periodic marketing reports to senior management. Team Leadership · Lead, guide, and supervise marketing executives across branches. · Assign tasks, monitor performance, and ensure team targets are achieved. · Collaborate with creative teams, agencies, and external partners for project execution. REQUIRED SKILLS & QUALIFICATIONS · Bachelor’s degree in marketing, Business Administration, or a related field. · 5–7 years of experience in marketing roles. · Good communication skills · Creative thinking and ability to develop new marketing ideas. · Basic knowledge of digital marketing tools, social media, and web-related platforms We are excited to welcome a talented professional who can take responsibility and deliver results. If you are passionate about marketing and brand building we would love to hear from you.
About the job Position: Marketing Manager Location: Perinthalmanna Experience: 5–7 Years About the Role: We are looking for a Marketing Manager to lead marketing activities across our stores. The role includes planning promotions, boosting footfall, managing campaigns, and ensuring attractive in-store displays. The candidate will also analyze market trends, support new collection launches, and coordinate with store teams to drive sales and brand visibility. KEY RESPONSIBILITIES & DUTIES Strategic Planning · Develop and implement marketing strategies aligned with overall business goals. · Plan seasonal campaigns, sales targets, and long-term brand development activities. Market Research & Analysis · Conduct market research to identify target audiences and understand customer needs. · Analyse local competitors, pricing, and consumer fashion trends to guide marketing strategies. · Identify potential areas for new branches, partnerships, and promotional opportunities. Campaign & Promotion Management · Create, manage, and execute multi-platform campaigns (digital, print, in-store, and social media). · Drive promotional activities, banners, and seasonal offers to increase footfall and sales. · Manage digital promotions through social media and WhatsApp groups. Brand Management · Oversee branding, visual merchandising, and advertising activities across all branches. · Position and strengthen the brand by ensuring consistent messaging and attractive store displays. · Coordinate with designers, printing vendors, and event organizers for brand visibility. Customer Engagement · Build strong relationships with new and returning customers to enhance retention. · Collect and analyze customer feedback to support decision-making. · Maintain a customer database for future campaigns and loyalty initiatives. Cross-Functional Collaboration · Work closely with sales, purchase, and shop managers to align marketing plans with business needs. · Ensure promotional displays, discount boards, and new collections are implemented accurately. Budget & Performance Management · Prepare, manage, and optimize marketing budgets for maximum ROI. · Track and analyze campaign performance, sales growth, and customer insights. · Submit periodic marketing reports to senior management. Team Leadership · Lead, guide, and supervise marketing executives across branches. · Assign tasks, monitor performance, and ensure team targets are achieved. · Collaborate with creative teams, agencies, and external partners for project execution. REQUIRED SKILLS & QUALIFICATIONS · Bachelor’s degree in marketing, Business Administration, or a related field. · 5–7 years of experience in marketing roles. · Good communication skills · Creative thinking and ability to develop new marketing ideas. · Basic knowledge of digital marketing tools, social media, and web-related platforms We are excited to welcome a talented professional who can take responsibility and deliver results. If you are passionate about marketing and brand building we would love to hear from you. Job Type: Full-time Pay: ₹25,000.00 - ₹40,000.00 per month Work Location: In person