Marketing Lead-MPS-B

Job Description

Job Title: Marketing Designation: Marketing Lead Segment / Business Unit: Mobility Platform and Solutions(MPS) Location: Base Location: Bangalore. Need-based travel. What does the role entail? As India and Global Marketing Lead, you will be the cornerstone of our marketing strategy, responsible for: Defining and Owning the Brand Narrative: Craft and drive a strong global brand narrative that resonates across markets, building a differentiated identity for Bosch MPS. Championing Product-Led Growth (PLG): Align marketing strategies with PLG frameworks to accelerate user acquisition, activation, and retention in a B2B Mobility environment . Strategic Pricing and Market Positioning: Develop pricing strategies that reflect market dynamics while ensuring value alignment for our products and platforms. Integrated Marketing Campaigns: Lead the planning and execution of holistic campaigns, combining digital, content, and event strategies to create a seamless customer journey. Martech and Digital Ecosystem Leadership: Drive the implementation of a robust Martech stack, ensuring data-driven marketing excellence. Oversee the design and optimization of websites for intuitive user experiences. Content and Thought Leadership: Elevate Bosch MPS s market presence by creating high-impact content strategies, contributing to industry discussions, and building domain authority. GTM Strategy and Product Launches: Partner with product, sales, and regional teams to define and execute Go-to-Market plans for global and regional rollouts. Partner Enablement and Loyalty Programs: Enhance the partner ecosystem with co-marketing initiatives and loyalty strategies that drive shared growth and value. Data-Driven Decision Making: Leverage analytics and insights to measure impact, optimize marketing spending, and refine strategies for global scalability. Team Leadership and Collaboration: Build and mentor a high-performing marketing team while fostering cross-functional and cross-geography collaboration to achieve organizational goals. Market Research and Consumer Insights: Conduct in-depth market research to identify trends, competitive insights, and consumer needs, translating findings into actionable marketing strategies.