Marketing Lead (E-commerce)

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab's cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Marketing Lead (E-commerce)

12 months fixed-term contract

As the Marketing Lead (E-commerce) for our technology client, you will play a pivotal role in spearheading the strategy and commercial success of the Google Store in the Indian market. You will be responsible for leading all facets of e-commerce marketing and operations, driving the promotional strategy, and fostering high-level collaboration across internal and external ecosystems to deliver on sales targets and elevate the customer experience.

Role:

• Direct and own the end-to-end e-commerce operations for the online store in India, ensuring flawless execution of product launches, inventory management, and digital merchandising
• Develop and own the comprehensive promotional roadmap designed to drive customer acquisition, conversion, and market share growth
• Forge and cultivate strategic alliances with key third-party partners (e.g., Flipkart, Croma, etc.) to create synergistic promotional campaigns and expand market reach
• Assume full ownership of the online store's operational and promotional budget, ensuring optimal resource allocation and tracking financial performance to maximise ROI
• Lead complex, cross-functional (XFN) initiatives, collaborating with senior stakeholders across Product, Marketing, Sales, Legal, Finance, and Supply Chain to ensure strategic alignment and seamless execution
• Analyse key performance indicators (KPIs) in depth to derive actionable insights, report on business performance, and implement data-driven optimisation strategies
• Continuously identify and champion strategic process improvement and innovation opportunities to enhance operational efficiency and the overall customer journey

You:

• BA/BS degree or equivalent experience
• A minimum of 14 years of experience in e-commerce, digital marketing, or retail operations, with a significant focus on market leadership roles
• Proven track record of developing and executing large-scale e-commerce strategies that drive substantial commercial results
• Demonstrated expertise in owning the entire lifecycle of complex promotional campaigns, from strategic planning to budget management and partner alignment
• Deep understanding of the online retail landscape, business models, and consumer behaviour, particularly within the Indian market
• Exceptional stakeholder management and communication skills, with a proven ability to navigate complex organisational structures, influence decision-making, and drive consensus among senior leaders
• Strong business acumen and analytical skills, proficient in using data to inform strategy and measure performance

• Exceptional verbal and written English communication and presentation skills and - ideally - fluent in another Asian language to cover projects across APAC
  

Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email.  If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.