Marketing Insights Analyst

A Marketing Insights Analyst is a professional responsible for collecting, analyzing, and interpreting data related to marketing activities and customer behavior. Their role involves providing actionable insights to support strategic decision-making, improve marketing campaigns, and contribute to business growth. They work with data from various sources such as digital channels, surveys, social media, and sales to identify trends and patterns that inform marketing strategies.

Key responsibilities of a Marketing Insights Analyst include:

• Analyzing raw data from multiple sources (e.g., digital ad platforms, social media, customer data) and performing data cleaning and advanced statistical analysis using tools like Power BI, Python, R, SQL.
• Tracking and reporting marketing performance metrics and campaign results, including A/B testing and multivariate analysis.
• Creating data visualizations and presentations to communicate insights to both technical and non-technical audiences.
• Advising marketing functions on customer and market data to aid in areas like product development, pricing, and campaign optimization.
• Supporting primary market research projects with survey design, data collection, and reporting.
• Staying updated on new digital marketing developments and applying them to optimize marketing efforts.

Job Types: Full-time, Permanent, Fresher

Pay: ₹10,503.38 - ₹33,672.14 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person