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Marketing Insights Analyst

Marketing Insights Analyst

Adobe

3 - 8 years

17 - 19 Lacs

Bengaluru

Posted:15 hours ago| Platform:

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Skills Required

Computer science Analytical skills Marketing analytics Data analysis B2B Marketing planning Advanced Excel Adobe Statistics SQL

Work Mode

Work from Office

Job Type

Full Time

Job Description

The Opportunity

At Adobe, were committed to helping our customers deliver unparalleled digital experiences and are looking for a passionate individual to accelerate our own marketing effectiveness through data, insights, and innovative measurement methods. In the Enterprise Analytics team, we are tasked with discovering and communicating insights to our business partners by stitching together data to tell a cohesive story. We are passionate about diving deep into data and building reporting solutions to help our partners scale efficiently. This role will be a strategic partner to the India marketing organization, driving regular inspection and insights to optimize marketing effectiveness.

What youll Do

Conduct analysis with a focus on articulating the impact of both lead-based and account-based marketing performance
Combine qualitative and quantitative insights to make recommendations to senior marketing leaders on campaign and program optimizations across events and digital tactics
Support the India Marketing organization in synthesizing the impact of marketing to support sales interlocks, monthly pipeline reviews, and quarterly business reviews
Lead quarterly and annual planning efforts to plan spend, and forecast expected results of the India marketing plan
Support the marketing leader to translate company and BU-level priorities into clear, actionable operating plans

What You Need to Succeed

Degree in Marketing, Statistics, Computer Science or other relevant fields
Ability to translate asks from marketing partners into technical requirements to surface impactful end-state analyses and reports
Experience with SQL and Advanced Excel knowledge
Outstanding problem solving and analytical skills including talent for analyzing data, developing hypotheses, and synthesizing recommendations
Highly entrepreneurial and able to operate independently with minimal direction
3+ years of experience in B2B subscription revenue environment, with hands-on marketing & analytics experience

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Marketing Insights Analyst