Marketing Insights Analyst

As a Marketing Insights Analyst, you will be responsible for collecting, analyzing, and interpreting data related to marketing activities and customer behavior. Your role will involve providing actionable insights to support strategic decision-making, improve marketing campaigns, and contribute to business growth. You will work with data from various sources such as digital channels, surveys, social media, and sales to identify trends and patterns that inform marketing strategies. Key responsibilities include: - Analyzing raw data from multiple sources (e.g., digital ad platforms, social media, customer data) and performing data cleaning and advanced statistical analysis using tools like Power BI, Python, R, SQL. - Tracking and reporting marketing performance metrics and campaign results, including A/B testing and multivariate analysis. - Creating data visualizations and presentations to communicate insights to both technical and non-technical audiences. - Advising marketing functions on customer and market data to aid in areas like product development, pricing, and campaign optimization. - Supporting primary market research projects with survey design, data collection, and reporting. - Staying updated on new digital marketing developments and applying them to optimize marketing efforts. Qualifications required for this role: - Proficiency in tools such as Power BI, Python, R, SQL for data analysis. - Strong analytical skills and the ability to interpret complex data sets. - Excellent communication skills to present insights to different stakeholders effectively. This position offers full-time, permanent employment opportunities for both experienced professionals and freshers. Benefits: - Health insurance - Provident Fund Please note that the work location for this role is in person.,