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Adobe
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Marketing Insights Analyst

Marketing Insights Analyst

Adobe

3 years

0 Lacs

Bengaluru East Karnataka India

Posted:1 day ago| Platform:

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Skills Required

marketing design effectiveness data measurement analytics stitching reporting inspection analysis support pipeline planning forecast statistics sql excel

Work Mode

On-site

Job Type

Full Time

Job Description

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity

At Adobe, we're committed to helping our customers deliver unparalleled digital experiences and are looking for a passionate individual to accelerate our own marketing effectiveness through data, insights, and innovative measurement methods. In the Enterprise Analytics team, we are tasked with discovering and communicating insights to our business partners by stitching together data to tell a cohesive story. We are passionate about diving deep into data and building reporting solutions to help our partners scale efficiently. This role will be a strategic partner to the India marketing organization, driving regular inspection and insights to optimize marketing effectiveness.

What You'll Do

Conduct analysis with a focus on articulating the impact of both lead-based and account-based marketing performance
Combine qualitative and quantitative insights to make recommendations to senior marketing leaders on campaign and program optimizations across events and digital tactics
Support the India Marketing organization in synthesizing the impact of marketing to support sales interlocks, monthly pipeline reviews, and quarterly business reviews
Lead quarterly and annual planning efforts to plan spend, and forecast expected results of the India marketing plan
Support the marketing leader to translate company and BU-level priorities into clear, actionable operating plans

What You Need To Succeed

Degree in Marketing, Statistics, Computer Science or other relevant fields
Ability to translate asks from marketing partners into technical requirements to surface impactful end-state analyses and reports
Experience with SQL and Advanced Excel knowledge
Outstanding problem solving and analytical skills including talent for analyzing data, developing hypotheses, and synthesizing recommendations
Highly entrepreneurial and able to operate independently with minimal direction
3+ years of experience in B2B subscription revenue environment, with hands-on marketing & analytics experience

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.
Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.

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Marketing Insights Analyst