Marketing Head

Position Overview

The Marketing Head will be responsible for developing, executing, and optimizing the companys overall marketing strategy to drive brand visibility, high-quality lead generation, and revenue growth. This leadership role requires strong strategic thinking, hands-on execution, and close collaboration with sales and senior management to ensure marketing efforts align with business objectives.

Key ResponsibilitiesLead Generation & Business Growth

• Drive consistent and high-quality lead generation through digital, offline, and networking channels.
• Identify new business opportunities through partnerships, brokers, site activations, and market networking.
• Conduct in-depth market research to understand customer behavior, demand trends, and competitive positioning.

Strategic Planning & Execution

• Develop and implement comprehensive marketing strategies aligned with company goals.
• Analyze market trends, campaign performance, and customer insights to identify growth opportunities.
• Create project-wise and location-specific marketing plans for Gurgaon micro-markets.

Team Leadership & Management

• Lead, mentor, and manage the marketing team, ensuring accountability and performance excellence.
• Set clear KPIs, targets, and performance objectives for team members.
• Foster a collaborative, innovative, and result-driven work environment.

Brand & Communication Management

• Oversee brand positioning and ensure consistent messaging across all marketing channels.
• Manage PR activities, corporate communication, and brand reputation.
• Supervise content creation including brochures, creatives, presentations, and digital content.

Campaign Management

• Plan and execute integrated marketing campaigns across digital, social media, portals, and traditional platforms.
• Oversee Google Ads, social media advertising, content marketing, and lead funnels.
• Track campaign performance and optimize strategies using analytics and reporting tools.

Budget & ROI Management

• Develop and manage the marketing budget efficiently.
• Monitor expenses, track ROI, and ensure cost-effective marketing execution.
• Prepare MIS reports and present performance insights to senior management.

Stakeholder Collaboration

• Work closely with sales, channel partners, CRM, and customer support teams to improve lead conversion.
• Align marketing initiatives with sales targets and revenue goals.
• Present marketing strategies, plans, and results to senior leadership.

Market Research & Analysis

• Conduct competitor analysis and customer research regularly.
• Identify key customer segments and tailor marketing strategies accordingly.
• Maintain strong understanding of Gurgaon real estate trends, pricing, and buyer behavior.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• MBA in Marketing is an added advantage.

Experience Required

• Proven experience in a

  senior marketing role within a Real Estate Brokerage Firm

  .
• Strong expertise in

  data-driven marketing, content writing, and Google Ads

  .
• Hands-on experience in

  team handling and campaign execution

  .
• Proficiency in digital marketing tools, CRM systems, and analytics platforms.

Key Competencies

• Strategic and analytical thinking
• Creativity and innovation
• Result-oriented mindset
• Strong leadership and project management skills
• Adaptability and resilience in a fast-paced environment

Additional Requirements

• Must have

  own conveyance

  (two-wheeler or four-wheeler).
• Strong

  working knowledge of Gurgaon locations, sectors, and real estate micro-markets

  .
• Willingness to travel locally for site visits, meetings, and activations.