Marketing Head

Job Description

Role & responsibilities We are seeking an experienced Marketing Head to lead our hospital's marketing efforts and promote the services to the community. Responsibilities: 1. Develop and implement strategic marketing plans to achieve the hospital's business objectives, including increasing patient volume, enhancing brand reputation, and expanding service lines. 2. Market Research: Conduct market research and analysis to identify trends, opportunities, and competitive threats in the healthcare industry. 4. Target Audience Identification: Define target patient demographics and segments and develop targeted marketing campaigns to reach and engage these audiences effectively. 5. Public Relations: Develop and maintain relationships with media outlets, healthcare influencers, and community stakeholders to generate positive publicity and media coverage for the hospital. 8. Doctor Liaison: Collaborate with Doctors and clinical departments to promote hospital services, build referral relationships, and facilitate doctor engagement in marketing initiatives. 9. Events and Sponsorships: Plan and coordinate hospital events, sponsorships, and community outreach programs to raise awareness and promote goodwill in the community. 10. Performance Tracking: Monitor and analyze key performance metrics, such as website traffic, conversion rates, patient acquisition costs, and return on investment (ROI), to evaluate the effectiveness of marketing initiatives and make data-driven decisions. 11. Budget Management: Develop and manage the marketing budget, allocating resources effectively to maximize ROI and achieve marketing goals. 12. Compliance: Ensure all marketing activities comply with relevant laws, regulations, and industry standards, including patient privacy and advertising guidelines. Preferred candidate profile Any Graduate with 10-20 Years of experience in field marketing, CME's, Corporates, Neighborhood.