Marketing Head

As a Marketing Head at our client, a Technology & BPM organization, you will be responsible for increasing brand awareness and driving revenue growth through innovative marketing strategies in the USA. Your role will be crucial in bringing the organization's vision to fruition and achieving growth objectives. **Key Responsibilities:** - Design and deploy data-driven online marketing campaigns to enhance brand awareness and capitalize on marketing opportunities in the USA. - Deliver measurable results in brand positioning, awareness, and online campaign effectiveness. - Develop and execute marketing strategies to boost demand and contribute to revenue growth. - Communicate organizational marketing plans and conduct competitor research. - Demonstrate expertise in designing sophisticated customer journeys for the C-suite. - Familiarity with TOFU, MOFU, and BOFU strategies. - Lead all marketing and communications activities, including sales enablement, content creation, thought leadership, demand generation, event management, analyst relations, account-based marketing, and digital marketing efforts. - Generate ideas for promotional events and efficiently organize them. - Understand and manage budgets, expenditures, R&D appropriations, ROI projections, and profit-loss analysis. **Qualifications:** - Minimum of 10 years of experience in Online Marketing, with a proven track record of revenue generation through marketing campaigns in the USA. - Experience in BPO, BPM, or Service Industry is mandatory. - Strong leadership skills with the ability to build and lead high-performance teams. - Excellent communication and collaboration skills for effective cross-functional work. - Proficient in digital marketing tactics and tools for both organic and paid marketing. - Strong analytical skills to optimize the effectiveness of marketing campaigns. - Experience in budget management to maximize ROI. - Proficient in copywriting and familiar with various digital marketing forms like social media and content marketing. If you are a passionate Marketing Head with experience in driving revenue growth through marketing campaigns in the USA, increasing brand awareness, and generating leads, we invite you to apply for this exciting opportunity. *Note: As per the shift requirement, flexibility to work during US time zones between 3pm to 3am IST is necessary.* Skills: bofu, bpo, mofu, tofu, bpm, online marketing, service industry, brand awareness, revenue, digital marketing, revenue growth, campaigns, copywriting,