Role: Marketing Head
Location:
About Us – The Headquarters
The Headquarters is Hyderabad’s leading premium office space provider, offering luxurious coworking spaces, managed offices, and high-value commercial leasing solutions. Our brand is built on world-class amenities, hospitality-driven services, and prime locations with metro connectivity.
As part of our growth journey, we are seeking a Marketing Head who will be responsible for leading all marketing, branding, and demand-generation efforts, while directly influencing revenue growth, client acquisition, and long-term brand positioning.
This is a high-impact leadership role requiring a blend of strategic vision, execution excellence, digital expertise, and commercial real estate market knowledge.
Role Overview
The Marketing Head will be the growth architect of the organization, responsible for:
- Designing and executing end-to-end marketing strategies that directly drive sales and revenue pipelines.
- Generating consistent high-quality leads for the Sales team through innovative campaigns.
- Strengthening brand equity, digital presence, and market positioning to ensure The Headquarters is the first choice for premium office spaces.
- Leading vendor management, cross-functional collaborations, and strategic partnerships.
- Acting as the strategic advisor to the Managing Director on marketing, branding, and competitive market dynamics.
This role demands leadership, creativity, commercial acumen, and a proven ability to deliver measurable business outcomes.
Key Responsibilities
1. Strategic Marketing Leadership
- Develop and implement the annual marketing roadmap aligned with the company’s business goals.
- Translate business objectives into integrated marketing strategies that drive revenue growth.
- Position The Headquarters as a premium, market-leading brand through impactful campaigns.
- Identify new revenue streams, channel partnerships, and market expansion opportunities.
- Conduct quarterly business reviews to align marketing KPIs with organizational objectives.
2. Business Development Enablement
- Partner with the Sales & Leasing teams to generate qualified leads and support deal closures.
- Build strategic relationships with corporates, startups, SMEs, brokers, and real estate consultants.
- Drive B2B client acquisition campaigns through corporate tie-ups, roadshows, and targeted outreach.
- Create corporate presentations, proposals, and pitch materials to support client conversion.
3. Digital Marketing & Lead Generation
- Oversee end-to-end digital campaigns: SEO, SEM, Google Ads, LinkedIn Ads, social media marketing.
- Build data-driven lead funnels with measurable ROI on campaigns.
- Manage company website, landing pages, and property listings on digital platforms.
- Lead content marketing strategy: blogs, newsletters, email campaigns, thought-leadership articles.
- Monitor analytics, conversion rates, and marketing automation tools for continuous improvement.
4. Branding, Communication & PR
- Define and implement brand guidelines ensuring consistency across platforms.
- Develop corporate communications strategy for clients, investors, and stakeholders.
- Manage media relations, press releases, and public relations campaigns.
- Establish The Headquarters as a thought leader in commercial real estate through events, sponsorships, and PR activities.
- Oversee creative development of brochures, videos, 3D visuals, hoardings, and digital creatives.
5. Events, Promotions & Market Visibility
- Plan and execute property expos, influencer meets, and networking events.
- Organize client engagement activities, workshops, and brand showcases.
- Partner with event management agencies and media houses to maximize exposure.
- Represent the company at industry conferences, exhibitions, and forums to build brand credibility.
6. Market Intelligence & Competitor Analysis
- Conduct in-depth market research and competitor benchmarking.
- Track pricing strategies, occupancy trends, and client preferences in the commercial property sector.
- Provide insights and recommendations to the MD for business expansion.
- Anticipate market shifts and adapt marketing strategies proactively.
7. Vendor & Budget Management
- Identify, evaluate, and manage vendors, media agencies, and marketing partners.
- Negotiate cost-effective contracts while ensuring high-quality deliverables.
- Own the marketing budget, spend allocation, and ROI analysis.
- Establish transparent governance and reporting mechanisms for all marketing expenditures.
8. Team Leadership & Collaboration
- Lead and mentor the marketing team, executives, and interns.
- Collaborate with Sales, CRM, Operations, and Admin teams for campaign execution.
- Drive a culture of innovation, accountability, and results-driven performance.
- Conduct regular training sessions on marketing tools, digital trends, and client engagement strategies.
Desired Candidate Profile
- Education: Graduate (MBA/PGDM in Marketing preferred or Any Graduation).
- Experience: 5–8 years in marketing, with at least 4 years in a leadership role.
- Industry Exposure: Commercial Real Estate, Hospitality, Luxury Retail, or Co-working spaces preferred.
- Strong expertise in digital marketing, lead generation, and performance campaigns.
- Proven track record of designing and implementing ROI-driven marketing strategies.
- Excellent leadership, communication, and negotiation skills.
- Ability to balance strategy with hands-on execution.
- Strong analytical skills – ability to translate market data into actionable strategies.
- Willingness to travel extensively for events, partnerships, and client meetings.
Compensation & Benefits
- Direct reporting to the Managing Director, ensuring high visibility and decision-making authority.
- Company SIM card & Travel Allowances for business needs.
- Health Insurance and statutory benefits (PF, ESIC, If Applicable + Medical Insurance etc.).
- Opportunity to shape and lead the entire marketing function of a premium brand.
- High-growth potential with a clear path to Head -Marketing role.
- Exposure to luxury commercial property markets and large-scale branding campaigns.
