Marketing Head

Role & responsibilities

Brand Strategy & Positioning

• Define and articulate a compelling brand narrative that resonates with diverse consumer segments.
• Drive differentiated product positioning and premiumization strategies across categories and markets.
• Safeguard brand equity while delivering measurable business outcomes.

Innovation & New Product Development

• Lead the end-to-end NPD process from consumer insight, concept validation, packaging innovation, to go-to-market launch.
• Translate market research and trend analysis into commercially viable product roadmaps.
• Champion design-thinking and fast execution to maintain category leadership.

Digital-First & Consumer Engagement

• Build and scale a D2C-first marketing ecosystem leveraging performance marketing, content, and community engagement.
• Oversee digital channels (SEO, SEM, social, influencer, e-commerce) to drive customer acquisition and retention.
• Blend data-driven insights with creativity to deliver high ROI campaigns.

Market Research & Insights

• Commission and analyze consumer and market research to identify unmet needs and emerging opportunities.
• Track competitor activities, pricing, and category dynamics to anticipate shifts and adapt strategies.
• Use analytics tools and KPIs to continuously evaluate campaign performance and optimize spend.

Cross-Functional Leadership

• Collaborate with R&D, Sales, Finance, and Supply Chain to ensure alignment of product innovation, pricing, and channel strategy.
• Partner with agencies and vendors to deliver integrated marketing solutions on time and within budget.
• Lead, mentor, and inspire a high-performance marketing team with a culture of accountability and innovation.

Preferred candidate profile

• Education:

  MBA/PGDM from a reputed institute.

• Experience:

  Minimum

  15 years

  of progressive experience in marketing and brand leadership, preferably in FMCG, Consumer Goods, Stationery, or allied industries.

• Proven Expertise In:

• Building and scaling strong consumer brands.
• Driving D2C and digital-first marketing initiatives.
• Leading NPD, packaging innovation, and market entry strategies.
• Translating consumer insights into commercial success.

• Skills & Attributes:

• Visionary leadership with a hands-on, entrepreneurial approach.
• Strong analytical and financial acumen with focus on ROI.
• Exceptional communication, storytelling, and stakeholder management skills.
• Ability to thrive in fast-paced, dynamic environments with a skin-in-the-game mindset.

What We Offer

• Compensation: Salary budget up to 45 Lacs (including variable), but not a constraint for the right candidate.
• Opportunity to lead marketing and brand strategy for a fast-growing, innovation-led consumer brand.
• Freedom to shape the end-to-end marketing ecosystem with a digital-first approach.
• Exposure to new product categories, diverse markets, and cross-functional leadership.
• A collaborative and entrepreneurial culture where performance and innovation are valued and rewarded.