Marketing Head ( Jewellery Industry )

Job Title: Marketing Head

Location: Chirawa, Rajasthan
Department: Marketing
Reports To: Managing Directors / CEO

Job Summary:

The Marketing Head will be responsible for developing, implementing, and overseeing the marketing strategy of the jewellery brand. This role requires a creative yet analytical leader who can drive brand visibility, customer engagement, and sales growth through innovative campaigns, digital presence, events, and partnerships. The candidate must have deep knowledge of the jewellery industry, luxury branding, customer preferences, and regional as well as international markets.

Key Responsibilities:

• Strategic Planning: Develop and execute comprehensive marketing strategies aligned with business objectives.
• Brand Management: Enhance brand image and positioning to establish the jewellery brand as a trusted and aspirational name.
• Digital Marketing: Lead social media, website, SEO/SEM, and e-commerce initiatives to drive online engagement and sales.
• Campaign Management: Plan and implement seasonal campaigns, product launches, and festive promotions.
• Retail Marketing: Drive footfall to showrooms through events, local promotions, and customer engagement programs.
• Market Research: Analyze jewellery trends, customer preferences, and competitor activities to refine strategies.
• Partnerships & PR: Build strong relationships with influencers, fashion houses, media, and event organizers for brand exposure.
• Budgeting: Plan and manage the marketing budget efficiently for maximum ROI.
• Team Leadership: Lead and mentor the marketing team to achieve departmental goals.
• Performance Tracking: Use data analytics and KPIs to evaluate the success of marketing campaigns and initiatives.

Key Skills & Competencies:

• Strong knowledge of jewellery and luxury retail industry.
• Expertise in digital marketing, brand management, and retail promotions.
• Creative thinker with excellent communication and presentation skills.
• Strong analytical and decision-making abilities.
• Proven leadership and team management experience.
• Customer-centric mindset with an understanding of luxury buying behavior.

Qualifications & Experience:

• MBA/PG in Marketing or related field.
• 5–10 years of experience in marketing, preferably in the jewellery or luxury retail industry.
• Proven track record of leading successful marketing campaigns and brand-building initiatives.

Job Type: Full-time

Pay: ₹40,000.00 - ₹70,000.00 per month

Benefits:

• Cell phone reimbursement
• Health insurance
• Paid time off
• Provident Fund

Work Location: In person