Marketing Head in Bangalore

10 - 15 years

20 - 25 Lacs

Posted:11 hours ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Role & responsibilities

Key Responsibilities:

  • Develop and implement comprehensive marketing strategies across Digital, Advertising, Communications, and Creative teams.
  • Prepare and manage monthly, quarterly, and annual budgets for the Marketing department.
  • Set, monitor, and report on team goals to ensure alignment with business objectives.
  • Design effective branding, positioning, and pricing strategies to enhance market presence.
  • Ensure a consistent and impactful brand message across all channels, including events, email campaigns, web pages, and promotional materials.
  • Analyze consumer behavior and create detailed customer personas for targeted marketing efforts.
  • Identify and capitalize on new market segments to expand market share.
  • Craft quarterly and annual hiring plans to build a high-performing marketing team.
  • Monitor competitive activities, including acquisitions, pricing changes, and new product launches.
  • Coordinate closely with sales teams to align strategies and boost overall brand awareness.
  • Participate in the quarterly and annual planning of company objectives, contributing to long-term growth strategies.

Requirements and Skills:

  • Extensive experience in running successful marketing campaigns and managing teams.
  • Strong understanding of web analytics, Google AdWords, and CRM software.
  • Exceptional leadership skills with the ability to set, prioritize, and achieve ambitious goals.
  • Analytical mindset with a strategic approach to problem-solving.
  • Excellent communication and interpersonal skills.
  • Ability to thrive in a fast-paced and dynamic work environment.

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