Regional Manager

Role & responsibilities

• Develop and execute regional sales & marketing strategies for fertilizers to achieve business objectives.
• Monitor market trends, competitor activities, and customer needs to identify new opportunities.
• Manage and lead a team of Area/ Zonal Managers, Sales Officers, and field staff.
• Drive farmer connect programs, product demonstrations, and awareness campaigns.
• Ensure timely supply chain coordination to meet demand and maintain adequate stock levels.
• Establish and strengthen relationships with distributors, dealers, and institutional buyers.
• Implement pricing, credit, and collection policies in the region.
• Ensure compliance with statutory and regulatory requirements related to fertilizer sales and distribution.
• Prepare monthly, quarterly, and annual performance reports for senior management.
• Provide training, motivation, and performance evaluation of the regional sales team.
• Collaborate with agronomists, R&D, and marketing teams to introduce new products and solutions.

Key Skills & Competencies

• Strong leadership, team management, and decision-making skills.
• In-depth knowledge of fertilizer products, agricultural practices, and rural markets.
• Excellent communication, negotiation, and interpersonal abilities.
• Analytical and strategic thinking with a results-driven approach.
• Ability to handle distributor networks and rural market dynamics.

Preferred candidate profile

Minimum 10 years of experience in fertilizer/agri-input industry