Marketing Head

Marketing Head

Company Overview

Since 2011, Aditi Tracking Support Pvt Ltd has been a trusted leader in GPS-based telematics, vehicle tracking, and fleet management solutions across India. Our mission is simple help businesses save costs, improve efficiency, and optimize operations through technology.

We are looking for a Marketing Head who thinks sales-first — someone who can design and execute strategies that generate leads, fuel the pipeline, and directly contribute to revenue growth, while building a strong brand presence in the market.

Job Overview

This role is not about creating campaigns that look good on paper — it’s about building a marketing engine that drives sales conversions. The Marketing Head will be responsible for both demand generation and brand growth, working hand-in-hand with the Sales team to deliver measurable business outcomes.

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Key Responsibilities

Sales-Driven Marketing

• Develop integrated sales & marketing strategies aligned with revenue targets.
• Ensure minimum qualified lead flow per quarter, with clear attribution to marketing campaigns.
• Own the lead funnel: awareness MQL SQL opportunity closed deal.
• Work closely with Sales Leaders to track progress and fine-tune campaigns for better conversions.

Lead Generation & Demand Creation

• Execute multi-channel demand generation campaigns (SEO, SEM, LinkedIn, Email, Paid Ads, Webinars).
• Implement lead scoring, nurturing, and re-engagement processes.
• Drive ABM (Account Based Marketing) for high-value enterprise accounts.

Branding & Communication

• Build a credible, trusted brand identity in the telematics and SaaS space.
• Create sales enablement content, pitch decks, case studies, ROI calculators, client success stories.
• Strengthen thought leadership through blogs, PR, industry reports, and influencer partnerships.

Collaboration with Sales

• Sit in weekly pipeline review meetings with sales to track lead progress.
• Provide the sales team with battle cards, competitor analysis, and talking points.
• Co-own the revenue number alongside the Sales Head.

Market Insights & Growth Strategy

• Conduct deep market research and competitor benchmarking.
• Identify new customer segments, geographies, and verticals for expansion.
• Provide data-backed insights for product positioning and pricing.

Events & Networking

• Plan and execute trade shows, industry events, and customer workshops.
• Build strategic partnerships and alliances that expand reach and drive new leads.

Key Skills & Competencies

• Proven expertise in demand generation and sales-aligned marketing.
• Strong digital marketing knowledge (SEO/SEM, LinkedIn Ads, Marketing Automation, CRM).
• Excellent leadership, communication, and stakeholder management skills.
• Analytical mindset — ability to connect marketing spend to revenue impact.
• Ability to thrive in a fast-paced, target-driven environment.

Qualifications & Experience

• MBA/PGDM in Marketing, Sales, or Business.
• 8–12 years of experience in B2B marketing with strong exposure to sales-linked campaigns.
• Prior experience in SaaS / IT / Telematics / Automotive industries is highly preferred.
• Hands-on experience with CRM tools and marketing automation platforms.

Performance Metrics (KRA/KPI)

• Lead volume & quality (MQLs, SQLs).
• Marketing contribution to sales pipeline & closed deals.
• Campaign ROI (cost per lead, cost per acquisition).
• Sales enablement effectiveness (content usage, deal support).
• Brand visibility & engagement metrics (reach, traffic, conversions).

What We Offer

• A leadership role with direct revenue impact.
• Competitive compensation + performance-based incentives.
• Freedom to build a sales-first marketing engine from the ground up.
• Growth opportunities in a fast-scaling telematics leader.

Apply now: careers@adititracking.com

www.adititracking.com