Marketing General Manager (Automobile Dealerships)

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About The Role

Marketing General Manager

Mercedes-Benz dealership group

senior marketing professional

automotive, FMCG, consumer durables, advertising, or hospitality sectors

• Develop and implement marketing strategies for the dealership group in line with Mercedes-Benz corporate directives and dealership business objectives.
• Drive marketing activities for individual dealerships to achieve assigned sales and growth targets.
• Lead and mentor the dealership marketing team to deliver measurable results.
• Collaborate with the CRM team to run joint campaigns, manage lead generation, and enhance customer engagement.
• Monitor, track, and control execution of marketing activities across all dealership locations.
• Manage and optimize the marketing budget for maximum ROI.
• Liaise with Mercedes-Benz India marketing team to roll out corporate campaigns and provide regular feedback.
  

Qualifications & Experience

• Education: MBA / PGDBM in Marketing or related field.
• Experience: Minimum 10–12 years of marketing, advertising, events, or brand management experience.
• Preferred industries: Automobile, Consumer Durables, FMCG, Hospitality, Advertising.
• Specialized Skills:
• Strategic thinking and goal alignment
• Excellent communication and customer orientation
• Experience in managing marketing campaigns and events
• Strong knowledge of digital marketing, CRM, and lead management systems
• Ability to work with external agencies and cross-functional teams
• Analytical and problem-solving skills
• Leadership and team management experience
  

• Opportunity to work with a prestigious luxury automobile brand.
• Leadership role with full ownership of marketing strategy and execution.
• Exposure to premium clientele and large-scale marketing programs.
• Competitive salary package and growth opportunities within the dealership group.
  

marketing success of Mercedes-Benz dealerships in Pune