Job
Description
*To take care of all the publishing material of the hospital namely: information booklet, leaflets, handbills, brochure, and other related materials. These shall include the content, design, creativity and proof – reading etc. Create awareness of and develop the brand you are marketing. Communicate with target audiences and build and develop customer relationships. Help with marketing plans, advertising, direct marketing and campaigns. Conducting the research for writing articles and promotional material Preparing interesting written copy for marketing Uploading marketing material to online databases, internet groups and social media sites. Organize and attend events such as conferences, seminars, receptions and exhibitions source and secure sponsorship Monitor progress of campaigns using various metrics and submit reports of performance. Answers phones, orders marketing materials and prepares check requisitions. Scheduling of meetings with Referral Doctors/GP and visit the same. * Evaluating the effectiveness of old marketing programs and the viability of new ones *To manage patient flow as per doctor schedule. * Introduce the hospital services, specialties, and differentiators to the physician community in the allotted area. *Support leadership in developing the annual marketing plan based on which the monthly marketing plans are devised. *Responsible for networking with the physicians in allotted area and build rapport with them, meet up with them as per the marketing plan. *Develop new customers and generate sales. *Ensuring adherence to annual and monthly marketing plans by reviewing records in marketing and sales team application of marketing events and tasks, for example doctor visits, CMEs, patient registrations at events etc and analysis of the tasks and outcomes. *Understanding and assessing market potential for key untapped markets and strategizing for brand growth. *Collecting market intelligence on customer expectations and competitor activities to develop knowledge and expertise on needs, trends and emerging strategies. *Invite physicians for CME programs and ensure their participation. *Responsible for coordinating medical camps. *Responsible maintaining patient flow from tie ups with Corporates and Third-Party Administrators (Health Insurance) in the allotted regions; claim submissions as applicable in respective regions. Skills:- · Proficient and Expert in hospital Business Development Strategy. · Good understanding of procedures and practices in the hospitality industry. · High level of flexibility to ensure the delivery of an effective and efficient service and results. · Knowledge of Planning, Implementation, information systems and process improvement techniques. · Data management and analysis expertise is essential, specifically Excel and PPT. Job Types: Full-time, Permanent Pay: ₹10,000.00 - ₹18,000.00 per month Benefits: Paid sick time Schedule: Day shift Weekend availability Supplemental Pay: Performance bonus Yearly bonus Ability to commute/relocate: Ayodhya, Uttar Pradesh: Reliably commute or willing to relocate with an employer-provided relocation package (Required) Education: Bachelor's (Preferred) Experience: Lead generation: 1 year (Required) total work Hospital Marketing: 2 years (Preferred) healthcare branding Services: 1 year (Required) Language: English (Preferred) Work Location: In person
