Marketing Executive

The Bombay Group

3 years

0 Lacs

Vadodara Gujarat India

Posted:4 days ago| Platform:

Apply

Skills Required

marketing prospecting content drive engagement design analyze targeting analytics report communication crm hubspot seo

Work Mode

On-site

Job Type

Full Time

Job Description

Key Responsibilities:

Lead Generation & Outreach:
Utilize
LinkedIn Sales Navigator
and
Snov.io
for prospecting and outreach
Build and manage lead pipelines using personalized email campaigns
Maintain and grow databases of qualified leads
Content & Community Engagement:
Drive discussions and engagement on
Reddit
,
LinkedIn
, and other relevant forums
Manage social media accounts with a focus on driving meaningful interactions and traffic
Collaborate with design/content teams for creating impactful posts and engagement assets
Email Marketing:
Create and run email drip campaigns using tools like
Snov.io
,
Mailchimp
, or
MailerLite
Track open/click rates and optimize based on performance
Performance Marketing:
Plan and manage
Google PPC
campaigns and monitor ROI
Analyze paid ad performance and optimize keywords, targeting, and bidding strategies
Analytics & Reporting:
Track and report KPIs across campaigns
Suggest improvements based on performance insights

Requirements:

1–3 years of hands-on experience in B2B or B2C digital marketing
Proficiency with
LinkedIn Sales Navigator
,
Snov.io
,
Reddit
, and
Google Ads
Solid understanding of social media marketing, PPC campaigns, and email automation
Experience with analytics tools like
Google Analytics
,
Hotjar
, or similar
Excellent written and verbal communication skills
Highly self-driven and organized

Preferred (Good to Have):

Basic design skills using
Canva
or
Figma
Experience with
CRM tools
(HubSpot, Zoho, etc.)
Knowledge of SEO fundamentals

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