Marketing Executive

Company Description

Sri Baby Properties

Our team is dedicated to understanding client needs and delivering solutions that not only meet but exceed expectations — fostering vibrant communities and lasting relationships.

Role Description

Marketing Executive

real estate marketing

Key Responsibilities

• Conduct market research to identify emerging trends, competitor activities, and customer preferences.
• Develop and implement integrated marketing campaigns (digital, print, outdoor, events, etc.) to promote real estate projects.
• Plan and execute

  BTL activities

  such as property expos, roadshows, on-ground activations, and customer engagement events.
• Manage

  ATL campaigns

  including print media, outdoor advertising, radio, and digital promotions.
• Coordinate with creative agencies and vendors for marketing materials, collateral, and media planning.
• Collaborate with the

  sales team

  to align marketing strategies with business objectives and lead generation targets.
• Develop promotional content and assist in managing digital marketing channels (social media, website, email campaigns).
• Track campaign performance, generate reports, and analyze data to measure ROI and optimize future initiatives.
• Maintain strong relationships with clients, partners, and media representatives.

Qualifications & Skills

• Bachelor’s degree in

  Marketing, Business Administration

  , or related field.

• 3+ years of experience

  in marketing, preferably within the

  real estate sector

  .
• Proven expertise in

  ATL & BTL marketing

  activities, event management, and campaign execution.
• Strong communication, negotiation, and interpersonal skills.
• Proficiency in

  Market Planning

  and

  Market Research

  to develop data-driven strategies.
• Ability to manage multiple projects, meet deadlines, and collaborate across teams.
• Familiarity with

  digital marketing tools

  (Google Ads, Meta Ads, SEO, CRM systems) is an advantage.
• Proficiency in

  local languages (Tamil, English)

  is highly desirable.