Marketing Executive

Brand Positioning: Establish the brand's unique positioning in the market.

Marketing Strategy: Develop comprehensive marketing plans that integrate both online and offline channels.

Market Research: Conduct market research to understand consumer preferences, trends, and competitive landscapes. Use data to inform brand strategy and decision-making.

Brand Management: Create and maintain the visual elements of the brand, including logos, color schemes, typography, and design guidelines, along with internal design team. Ensure brand consistency across all marketing materials and touchpoints.

Digital Marketing: Plan, execute, and optimize digital marketing campaigns across various channels, including but not limited to, social media, email, search engine marketing (SEM), and display advertising.

Influencer Marketing: Plan content with the relevant influencers for them to promote our product.

Core Messaging: Develop and communicate the core messages and value proposition. Craft compelling stories that resonate with the target audience.

Performance Measurement: Monitor brand performance and health using metrics such as brand awareness, brand perception, and brand loyalty. Monitor marketing campaigns’ performance, analyze data, and adjust strategies to meet objectives.

Press Releases and Media Relations: Cultivate relationships with journalists, editors, and media outlets. Pitch stories and press releases to secure media coverage. Write and distribute press releases and official announcements about company news, events, and achievements.

Event Management: Plan and execute public relations events, press conferences, product launches, and media briefings.

Business Development: Reach out to relevant companies to foster commercial partnerships.

Copywriting: Collaborate on copywriting work with product, design and marketing teams.