Marketing Executive

Company Description Kidbea is India's first sustainable fashion-tech brand exclusively for kids, offering certified organic, spill-proof, anti-bacterial, breathable, and softest kids products. The brand aims to provide non-toxic sustainable products to children and relaxed parenting to every toddler's parent. Role Description This is a full-time Marketing Executive role at Kidbea located in Noida. The Marketing Executive will be responsible for market planning, conducting market research, effective communication, driving sales, and executing marketing strategies on-site. Responsibilities Develop and execute growth-focused digital marketing campaigns to drive traffic, leads, and conversions Manage brand consistency across all platforms and ensure alignment with brand guidelines Collaborate with internal teams to support the development of marketing strategies and content Identify and onboard influencers aligned with brand values and campaign goals Plan and manage influencer marketing campaigns from briefing to execution Monitor and optimize performance across paid ads, SEO, email, and social media channels Track and analyze key marketing metrics to measure campaign effectiveness and ROI Support in the creation of visual and written content for brand storytelling Maintain strong relationships with influencers, partners, and key stakeholders Stay updated on market trends, competitor activity, and emerging marketing tools Requirements Bachelor’s degree in Marketing, Communications, Business, or a related field 1–3 years of experience in marketing, preferably with exposure to growth and influencer marketing Familiarity with influencer platforms and social media management tools Strong communication, negotiation, and relationship management skills Ability to work collaboratively in a fast-paced and dynamic environment Strong project management and multitasking skills Show more Show less