Marketing Executive

Summary:

We seek a passionate and experienced Marketing Head to lead our marketing efforts and drive sustainable business growth. You will be responsible for developing and executing a comprehensive marketing strategy, managing a marketing team, and overseeing all aspects of marketing operations.

Responsibilities:

• Develop and implement a data-driven marketing strategy aligned with the company's overall business objectives.
• Lead the creation and execution of marketing campaigns across various channels (digital, social media, content marketing, PR, etc.).
• Manage the marketing budget and ensure efficient spending across all marketing initiatives.
• Build and manage a high-performing marketing team, fostering a collaborative and results-oriented environment.
• Conduct market research and competitor analysis to identify new opportunities and stay ahead of industry trends.
• Develop and maintain strong relationships with key media partners and influencers.
• Track and measure marketing performance, analyze data, and identify areas for improvement.
• Stay up-to-date on the latest marketing trends and technologies.
• Develop and maintain the company's brand identity and messaging.
• Manage and oversee the development of marketing collateral (website, brochures, social media content, etc.).
• Support the sales team with lead generation and marketing automation initiatives.
• Handling all the inbound efforts and leading initiatives like webinar, podcasts and newsletter

Qualifications:

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field (MBA preferred).
• Minimum of 2 years of experience in a marketing leadership role.
• Proven track record of developing and implementing successful marketing campaigns.
• Strong understanding of digital marketing channels (SEO, SEM, social media, content marketing, etc.).
• Excellent analytical and problem-solving skills.
• Strong communication, interpersonal, and leadership skills.
• Ability to work independently and as part of a team.
• Experience with marketing automation tools is a plus.
• Experience managing a marketing budget is a plus.