Marketing Executive

3 years

0 Lacs

Posted:3 days ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Key Responsibilities

1. Marketing & Promotion

  • Plan and execute marketing campaigns for seasonal collections (casual wear, athleisure).
  • Coordinate in-store promotions, window displays, and brand visibility activities.
  • Distribute marketing materials (catalogues, lookbooks, flyers) to retailers and distributors.
  • Organize promotional events, product launches, and retailer meets.


2. Digital & Social Media

  • Assist in managing brand’s social media platforms (Instagram, Facebook, YouTube).
  • Coordinate influencer collaborations and street-style campaigns.
  • Monitor digital marketing performance and suggest improvements.



3. Market Research

  • Conduct competitor analysis, study fashion trends, and gather market insights.
  • Identify new business opportunities and emerging fashion hubs.
  • Collect feedback from retailers and customers to improve marketing strategy.


4. Coordination with Sales Team

  • Support the sales team with marketing materials and branding tools.
  • Work closely with regional sales executives for local market activations.
  • Track promotional activities and report effectiveness.


Key Skills Required

  • Strong communication and presentation skills.
  • Understanding of fashion retail and garment industry trends.
  • Creativity in designing promotional ideas.
  • Basic knowledge of digital marketing tools and social media ads.
  • Ability to work with cross-functional teams (sales, design, production).


Qualifications

  • Bachelor’s degree in Marketing, Business, or Fashion Management.
  • 1–3 years of marketing experience (preferably in garments/fashion/apparel).
  • Proficiency in MS Office & basic design tools (Canva/Photoshop preferred).
  • Willingness to travel as per market requirements.


Salary upto 2lpa


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