Marketing Coordinator

Key Responsibilities:

Strategic Planning & Execution

• Develop and implement integrated marketing plans aligned with company objectives.
• Conduct market research and competitor analysis to identify opportunities and trends.
• Design and manage marketing campaigns (digital, print, and on-ground).
• Collaborate with senior management to set marketing budgets and ensure ROI-driven strategies.

Brand Management

• Strengthen brand identity through consistent messaging and visual communication.
• Plan PR activities, media partnerships, and public engagement initiatives.
• Oversee creation of marketing materials including brochures, videos, presentations, and event collaterals.

Digital Marketing

• Supervise digital marketing campaigns including social media, SEO/SEM, email marketing, and paid ads.
• Monitor analytics and prepare performance reports on engagement, leads, and conversions.
• Coordinate with design and content teams for creative campaigns.

Business Development Support

• Support the sales team in proposal creation, pitch presentations, and client acquisition strategies.
• Plan marketing activations, exhibitions, and corporate events to promote services.
• Develop case studies and project showcases to highlight successful campaigns.

Team & Vendor Management

• Manage and mentor the marketing team to ensure timely project delivery.
• Coordinate with external vendors, creative agencies, printers, and media partners.

Qualifications & Skills:

• Bachelor’s or Master’s degree in Marketing, Business Administration, Mass Communication, or related field.
• 3–8 years of experience in marketing, preferably in Retail, Education industry.
• Excellent communication, negotiation, and presentation skills.

Job Type: Full-time

Pay: ₹30,000.00 - ₹50,000.00 per month

Work Location: In person