Marketing Automation &CRM Operations Manager

Job Description

Job Description : Protogrow is on the lookout for a Marketing Automation & CRM Operations Manager to lead our CRM, automation, and lead funnel strategies. You'll be the go-to person for managing Interakt , WhatsApp flows, optimizing retargeting logic, and integrating online + offline customer journeys for a seamless D2C experience. Key Responsibilities : * Own and manage Interakt CRM workflows and WhatsApp automation * Build and optimize lead funnels and retargeting campaigns * Integrate marketing touchpoints across digital and offline channels * Automate internal operations using Zapier, Google Sheets, and Airtable * Monitor, analyze, and improve campaign performance and engagement metrics * Collaborate with the marketing, sales, and customer support teams * Ensure data hygiene and segmentation for precise targeting Requirements: * Proven experience with CRM tools like Interakt and marketing automation * Hands-on skills with Zapier, Google Sheets, Airtable * Strong understanding of D2C marketing and funnel optimization * Ability to manage multiple workflows and integrations * Based in Guwahati or open to remote work * Strong analytical mindset and communication skills To Apply DM us or send your CV to careers@protogrow.in Show more Show less