Marketing And Social Media Executive

Job Description: The Robe Story is a made-to-measure women’s and family wear brand rooted in comfort, culture, and customization. We’re seeking a cheerful and enthusiastic Marketing & E-commerce Executive who is excited to grow with our brand, actively contribute to our community, and connect deeply with our aesthetic storytelling and values. The ideal candidate should understand Instagram deeply, love fashion storytelling, be curious to learn, and be structured enough to handle e-commerce operations and customer communications across platforms. 🔧 Key Responsibilities: 📲 Instagram Marketing & Content Creation Develop and execute content strategies for Instagram posts, reels, carousels, and stories. Plan monthly content calendars based on collection themes, cultural events, and product drops. Shoot and edit mobile content for Instagram in real-time (basic reel shooting & editing skills essential). Write engaging captions, use trending sounds/hashtags, and create interactive content to drive DMs and shares. Stay up-to-date with Instagram trends, transitions, audio formats, and meme culture. 💬 Customer Engagement & Communication Chat with customers and handle their queries across Instagram DMs, WhatsApp Business, Shopify Inbox, and email. Send regular product updates, order follow-ups, and collection launches through WhatsApp and Shopify Email. Manage WhatsApp Business channel and community, posting stories/offers regularly and replying promptly. 🛍️ E-commerce & Shopify Management Upload and manage product listings on Shopify with accurate specs, fabrics, and images. Coordinate with tailoring and packaging teams for smooth order tracking and delivery. Handle return and exchange queries, and maintain tracking logs efficiently. Use Excel for tracking orders, returns, fabric availability, and customizations (basic Excel tricks and tips required). 📈 Branding & Growth Analyze social media insights and sales performance, and suggest improvements. Co-create seasonal campaigns and giveaways to grow our audience. Bring fresh storytelling ideas around fabrics, traditional inspiration, and customer stories. ✅ Requirements: 6 months to 1 year of experience in marketing, content creation, or fashion D2C. Hands-on experience with Instagram content (shooting/editing reels using mobile phone). Familiarity with WhatsApp Business tools, Shopify operations, and Excel basics. An urge to learn and upskill—we’re happy to guide you in areas you’re new to. Strong communication and time management skills. A cheerful, self-driven personality who relates to our brand’s vision and aesthetic. ✨ Perks: Fixed monthly salary (based on skill and experience) creative freedom Chance to grow with the brand and lead projects Involvement in fashion storytelling, marketing, and behind-the-scenes processes 📩 To Apply: Email your resume and portfolio (if any) to therobestory@gmail.com or DM us on Instagram handle - The Robe Story