Marketing and PR Executive

Key Roles & Responsibilities

• Community & Partnership Development
• Identify and connect with local daycares, preschools, and tuition centers for tie-ups and referrals.
• Build relationships with resident welfare associations (RWAs) and gated community managements for events and promotions.
• Coordinate with local clinics, shops, and businesses for placing school marketing materials (pamphlets, standees, No Parking boards).
• Brand Awareness & Event Coordination
• Plan and execute local community events, kiosks, and parent interaction programs.
• Ensure brand visibility through participation in local exhibitions, fairs, and kids’ activity events.
• Support creative planning for banners, posters, and branding ideas to attract attention in the area.
• Lead Generation & Conversion Support
• Work closely with the Admission Manager to identify new lead sources.
• Maintain a database of leads collected through local tie-ups, kiosks, and community engagements.
• Follow up with interested parents and coordinate school visits for counsellors.
• Field Coordination & Supervision
• Plan daily field routes and assign targets to field marketing executives.
• Monitor distribution of pamphlets, kiosk activities, and report performance.
• Ensure timely completion of assigned marketing activities within the set radius.
• Competitor Analysis & Market Study
• Visit nearby schools to understand their fee structure, promotions, and public presence.
• Provide weekly insights and improvement suggestions to strengthen Vignan’s local strategy.
• Reporting & Documentation
• Maintain a daily Excel report showing area visited, contact made, and outcomes.
• Share a weekly summary report with photos and data to the Admission Manager.
• Track lead quality and share feedback for future planning.
• Communication & Representation
• Represent the school professionally in all external interactions.
• Maintain polite and positive communication with parents, vendors, and community members.

Job Type: Full-time

Pay: ₹15,000.00 - ₹18,000.00 per month

Benefits:

• Cell phone reimbursement
• Health insurance

Work Location: In person