Marketing and Communications Senior Manager, India

Job Description

Position Mission: As the Marketing and Communications Senior Manager, you will be instrumental in contextualizing Bulgari’s global strategy to the Indian market. You will lead a talented team to develop and implement innovative marketing and communications campaigns that elevate our brand's prestige and drive sales. Job responsibilities Brand Strategy: Develop and oversee the execution of a comprehensive marketing strategy that aligns with global directives and addresses local marketing needs. Define and maintain a strong brand identity and positioning across all touchpoints, including digital, print, and experiential. Identify and capitalize on emerging trends to ensure the brand remains relevant and innovative. Marketing Campaigns: Conceptualize, plan, and execute integrated marketing campaigns, including product launches, seasonal promotions, and brand awareness initiatives. Collaborate with creative agencies and internal teams to develop compelling marketing materials, such as advertising, social media content, and print collateral. Manage the marketing budget and measure the ROI of all marketing activities to optimize resource allocation. Public Relations: Build and maintain strong relationships with key Celebs, influencers, thought leaders and media partners. Develop and execute strategic PR plans that drive topicality and visibility. Develop market specific content balancing global codes with local relevance. Identify and leverage opportunities for meaningful partnerships with the local arts and crafts eco-system and foraging Digital Marketing: Lead the development and execution of digital marketing strategies, including social media, email marketing, and SEO/SEM. Optimize the brand's website and e-commerce platform to drive traffic and conversions. Utilize data analytics to measure the effectiveness of digital campaigns and make data-driven decisions. Event Management: Plan and execute high-profile events, such as fashion shows, trunk shows, and VIP experiences. Manage event budgets and logistics to ensure seamless execution. Team Leadership: Lead and inspire a team of marketing and communications professionals. Recruit, develop, and retain top talent. Foster a collaborative and creative work environment. Budget Management Allocate budgets in a strategic and efficient manager that is aligned with local priorities and maximizes efficacy. Ensure timely reporting to regional and global stakeholders Profile Qualifications: Minimum of 10 years of experience in a relevant role. Demonstrated success in managing 360-degree MARCOM mandates, either within a luxury brand or a global consumer-facing brand. Strong understanding of the luxury market and consumer behavior. Exceptional leadership and management skills. Excellent written and verbal communication skills. Strong analytical and problem-solving abilities. Experience in managing budgets and resources. Proficiency in digital marketing tools and analytics. A passion for luxury and a keen eye for detail Advanced Power point skills JOB NUMBER BULG08831 COUNTRY / REGION India CITY New Delhi CONTRACT TYPE Permanent