Marketing and Brand Design Expert

Key Responsibilities:

• Brand Strategy & Design:
• Develop and define the complete brand identity: logo, typography, color palette, tone of voice, and style guides.
• Design all marketing and sales collateral (e.g., pitch decks, one-pagers, email templates).
• Create and manage the design of our website (using a Webflow/WordPress-like platform) and social media profiles (LinkedIn, Instagram, Facebook).
• Produce high-impact visuals for digital campaigns, including banners, social media graphics, and ad creatives.
• Content & Digital Marketing:
• Develop and execute a content marketing strategy to establish Holidaykart as a thought leader (e.g., blog posts on industry trends, guides for DMCs, travel tips for consumers).
• Manage and grow our social media presence across relevant channels.
• Craft compelling copy for websites, ads, emails, and press releases.
• Growth & User Acquisition:
• Design and launch performance-driven marketing campaigns across paid channels (e.g., Google Ads, Meta, LinkedIn) targeting both DMCs and travelers.
• Build and execute email marketing campaigns for lead nurturing and user engagement.
• Develop and manage referral and early-adopter programs to kickstart the network effect.
• Work closely with the founder to refine the product's value proposition based on market feedback.
• Analytics & Reporting:
• Set up analytics (e.g., Google Analytics, social insights) to track KPIs like website traffic, conversion rates, and customer acquisition cost (CAC).
• Analyze campaign performance, derive insights, and continuously optimize for growth.

Who You Are:

• A portfolio that demonstrates strong skills in both graphic design and strategic marketing.
• 3-5 years of experience in a marketing role with proven experience in brand development, digital advertising, and content creation.
• Proficiency in design software (e.g., Adobe Creative Suite: Illustrator, Photoshop, InDesign; or Figma).
• Hands-on experience with digital marketing tools (e.g., Meta Business Suite, Google Ads, Google Analytics, an email marketing platform like Mailchimp or HubSpot).
• Excellent written and verbal communication skills, with the ability to wear a "copywriter" hat.
• A data-driven, test-and-learn mindset. You are obsessed with metrics and growth.
• A self-starter who thrives in a fast-paced, autonomous environment. You don't wait to be told what to do.
• A huge plus if you have experience in the travel industry or with two-sided marketplaces.

Bonus Skills:

• Experience with UI/UX design principles.
• Basic video editing skills for creating short-form content (Reels, TikTok, YouTube Shorts).
• Experience using Webflow, WordPress, or similar no-code website builders.

What We Offer:

• A competitive salary and equity package (for the right full-time candidate).
• The opportunity to be a foundational member of a startup with a visionary concept.
• Autonomy to shape the brand and marketing function from day one.
• A flexible, remote work environment.
• The thrill of solving the classic "chicken and egg" problem in a marketplace.