Marketing Analyst

As a Marketing Analyst, you will have ownership of helping HomeLane.com’s Marketing team deliver their best work, by creating, optimizing, and delivering marketing analysis and reports. Marketing is on a journey of developing extensive marketing automation to deliver the right marketing experience to the right customers at the right time. As a Marketing Analyst, you will provide reports and data insights that will help prioritize our efforts to create the best customer experience and business results. Your impact comes from your accountability in delivering analysis, insights, and reports that are robust, actionable, and embedded in a clear storyline. You prioritize requests for new or ad-hoc analysis. Moreover, you independently initiate new analysis that contributes to our business and decision-making. Automating current and new frequent reports lists high on your agenda. You will be part of the team that is responsible for marketing to our customer base through digital channels, to empower and grow our business. Responsibilities Build analysis and reporting that help our teams understand the performance of their digital marketing channels Perform both ad hoc analysis and regular weekly, monthly, and quarterly reports Optimize the automation of regular reports Identify challenges, opportunities, and action items. Present the data, insights, and action points in a logical and visual storyline, Ensure that your stakeholders understand the storyline and implications of your analysis and make a well-informed decision. Challenge the status quo by designing experiments to grow results. Collaborate and establish long-term, productive relationships within the organization. Skills 2+ years of experience in data analysis and reporting in a digital marketing environment. Experience in creating performance reports of multiple digital marketing channels (web, email, social, advertising, events, etc.). Analytical mastermind, with a statistical background Creative approach and an ‘experiment and learn mindset. Understanding of and experience with SQL and relational databases. Highly proficient in using data analysis, reporting, and visualization tools: Metabase, Salesforce, Google Analytics, and Design Studio, Excel, and Google Sheets reporting. Exceptional oral and written communication with the ability to visualize data insights and create a storyline that captures the audience. Business acumen to quickly understand HomeLane.com's objectives and key results and the way all parts of the company work together to realize our ambitions. Excellent organizational skills, ability to prioritize tasks, and manage time efficiently. A high performer can manage parallel tracks and expectations for project scope changes, see intersection points, and mitigate risks. Self-starter with the ability to collaborate across teams and parts of the organization to deliver results. Thrive in a fast-paced environment and take ownership of your work. Show more Show less