Market Research & Insights Manager

Job Title

Market Research & Insights Manager

Business Unit

Emerging Markets

Job Grade

G9 A/B

Location :

Sun House, MumbaiAt Sun Pharma, we commit to helping you “Create your own sunshine”— by fostering an environment where you grow at every step, take charge of your journey and thrive in a supportive community.Are You Ready to Create Your Own Sunshine?As you enter the Sun Pharma world, you’ll find yourself becoming ‘Better every day’ through continuous progress. Exhibit self-drive as you ‘Take charge’ and lead with confidence. Additionally, demonstrate a collaborative spirit, knowing that we ‘Thrive together’ and support each other’s journeys.”

Key Responsibilities

Branded Formulations for Emerging Markets

• Responsible for comprehensive market research for patient journey mapping, competition mapping and customer insights to support pre-launch Go-To-Market planning for Emerging markets
• Candidate needs to have prior experience working with Market Research agencies to initiate, research, co-develop questionnaire and discussion guide, review data, modulate pre-read, develop read-outs and findings/recommendations to create meaningful study reports and conclusions.
• Patient Journey Map- Detailed understanding of patient path from presenting to a with initial symptoms to post-treatment follow-up. Identify key touchpoints, interactions throughout their healthcare journey which can be leveraged in the product launch.
• Competition Insight Analysis- Analyse competitive landscape and market dynamics to help develop sound strategic decision making. Provide actionable insights to support market entry/expansion strategies
• Customer Insight Analyses: Prepare best-in-class customer insight analyses to enable strategy formulation pre-launch and post launch operations and actions to improve in the country
• Pricing Studies- Understanding of pricing and volume analysis on models which can help develop right pricing for assets across emerging markets
• Data Management and Analytics- Collect, manage, and analyse large datasets from various sources, including sales data and market research. Utilize advanced analytics tools and techniques to derive meaningful insights from data.
• Strategic Decision and Decision making- Collaborate with cross-functional teams to develop and implement business strategies. Provide data-driven recommendations to support product launches, marketing campaigns, and sales strategies.
  

Travel Estimate

Job Requirements

Educational Qualification

B. Pharm, MBA (Marketing)

Experience

Tenure: 7 to 10 years

Behavioural Skills

Strong leadership and interpersonal skillsExcellent communication and relationship-building abilitiesAbility to manage multiple tasks and priorities in a fast-paced environmentProblem-solving skills with a proactive approach to addressing challenges

Your Success Matters to Us

At Sun Pharma, your success and well-being are our top priorities! We provide robust benefits and opportunities to foster personal and professional growth. Join us at Sun Pharma, where every day is an opportunity to grow, collaborate, and make a lasting impact. Let’s create a brighter future together!

Disclaimer:

The preceding job description has been designed to indicate the general nature and level of work performed by employee within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees as assigned to this job. Nothing herein shall preclude the employer from changing these duties from time to time and assigning comparable duties or other duties commensurate with the experience and background of incumbent(s).