Market Research Analyst

Job Role : - Research Analyst

Location:- Mohali Campus

Focus:

Academic & Communication Researcher

Key Responsibilities:

1. Academic Market Research & Benchmarking:

• Conduct in-depth research on emerging subject trends, evolving pedagogy, and new-age course offerings across national and international institutions.
• Study and analyze academic tie-ups, institutional collaborations, and curriculum designs of leading universities for benchmarking purposes.
• Identify gaps and opportunities for academic program innovation in alignment with institutional goals.

2.Strategic Collaboration with Academic Team:

• Participate in regular brainstorming sessions with academic leadership to support curriculum planning and program development.
• Provide data-driven insights and recommendations that guide academic strategy, faculty development, and interdisciplinary program creation.
• Support accreditation documentation and academic audits with well-researched content

3.Communication Strategy & Content Alignment:

• Collaborate with marketing and branding teams to provide academically sound inputs for promotional campaigns.
• Develop narratives that articulate the academic strengths and differentiators of the university, ensuring alignment between academic vision and public messaging.
• Contribute to the creation of brochures, website content, white papers, and other communication material that require academic positioning.

Required Skills & Attributes:

• Strong background in academic research and/or communication strategy.
• Analytical mindset with the ability to translate data into actionable insights.
• Excellent written and verbal communication skills, especially in academic and formal writing.
• Ability to collaborate with both academic and creative teams.
• Proficient in MS Office, research databases, and content collaboration tools.
• Familiarity with higher education dynamics, curriculum standards, and accreditation processes.