Marcom Intern (Graphic design + Video editing)

Objective:

The Marketing Communications Intern will be crucial in helping build our brand presence and engage with our audience. You’ll work on designing collaterals( static/video/visuals), creating content, and ensuring that our communication aligns with brand guidelines. Your contributions will help grow our audience and boost engagement across platforms.

Key Responsibilities:

Content Creation:

• Write and edit engaging posts for LinkedIn, Instagram, and newsletters.
• Assist in drafting copy for blogs, reels, videos, and emailers to support our marketing efforts.

Multimedia:

• Create engaging posters, banners, thumbnails, social media creatives, and brand visuals around static/visual/video/animations.

Social Media Management:

• Schedule posts across social media platforms using tools like Buffer, Canva, and Meta Suite.
• Monitor engagement, respond to queries or comments, and help maintain an active online presence.

Campaign Support:

• Coordinate with design and operations teams to execute marketing campaigns.
• Assist in documenting campaign performance and gather audience insights for future improvements.

Brand Consistency:

• Ensure all content adheres to brand guidelines in terms of tone, templates, and hashtags.
• Maintain a well-organized database of creatives, captions, and templates for easy access and reuse.

Indicative KPIs

• Content Consistency:

  Frequency and consistency of posts across platforms.

• Engagement Growth:

  Increase in likes, comments, shares, and interactions on social media posts.

• Campaign Effectiveness:

  Contribution to successful campaigns and measurable audience insights.

• Brand Alignment:

  Adherence to brand tone and guidelines in all content produced.

Qualifications & Skills

Must-Haves:

• Strong writing and editing skills with attention to detail.
• Familiarity with social media platforms and scheduling tools like Buffer, Canva, and Meta Suite.
• Ability to work collaboratively within a creative team.
• Understanding of content strategy and social media best practices.
• Multimedia design skills-Adobe Premiere Pro, After Effects, Photoshop, Illustrator, Figma (bonus: Blender or Procreate).

Preferred:

• Previous experience in content creation or social media management is a plus.
• Knowledge of analytics tools to measure campaign performance.

Culture Fit

• Creative & Detail-Oriented: You have a knack for crafting compelling content and pay attention to the finer details.
• Collaborative & Team-Oriented: Enjoy working closely with a team and contributing ideas to improve content and campaigns.
• Results-Driven: Focused on achieving measurable growth in engagement and building brand presence through effective communication.
• Adherence to SOPs & Processes: You understand the importance of structure and consistency. You’ll follow established workflows and SOPs, ensuring smooth operations across all tasks.