Manager/Assistant Manager Performance Marketing

Role Overview

Manager – Performance Marketing

5-8 years of experience in performance marketing

Key Responsibilities

Digital Advertising & Lead Generation

• Develop, execute, and optimize

  ROI-driven paid marketing campaigns

  across

  Google Ads, Facebook Ads, LinkedIn Ads, YouTube, and emerging digital channels

  .
• Manage

  PPC, display, video, social media advertising, and retargeting

  campaigns to generate

  high-intent leads

  .
• Continuously optimize

  Cost per Lead (CPL), Cost per Acquisition (CPA), and Return on Ad Spend (ROAS)

  to achieve enrolment targets.

Marketing Funnel Optimization

• Work closely with

  admissions and sales teams

  to ensure seamless lead handover, nurturing, and conversions.
• Optimize

  landing pages, ad creatives, and call-to-actions (CTAs)

  using

  A/B testing and heat map analysis

  .
• Implement

  multi-touch attribution models

  to identify the most effective marketing channels and improve budget allocation.

Analytics & Performance Tracking

• Monitor and analyze

  key performance indicators (KPIs)

  such as

  click-through rates (CTR), conversion rates, and funnel drop-offs

  .
• Use analytics tools like

  Google Analytics, Google Tag Manager, Looker Studio, and CRM dashboards

  to track user behaviour and campaign performance.
• Generate

  weekly and monthly reports

  with insights and recommendations to improve campaign effectiveness.

Search Engine Marketing (SEM) & SEO Coordination

• Manage

  Google Search Ads & Display Network campaigns

  , optimizing keyword strategy, bidding, and ad placements.
• Collaborate with

  SEO teams

  to ensure alignment between

  organic and paid strategies

  for search visibility.

Budgeting & ROI Maximization

• Manage

  monthly and quarterly paid media budgets

  , ensuring

  efficient spend allocation

  across channels.
• Leverage

  marketing automation and AI-driven optimization tools

  to enhance campaign efficiency.
• Continuously refine

  bidding strategies, audience segmentation, and creative approaches

  for cost efficiency.

Cross-Functional Collaboration

• Work closely with

  content, design, and video teams

  to develop high-converting ad creatives and messaging.
• Partner with

  social media and brand marketing teams

  to ensure integrated campaign execution.
• Align with

  academic and admissions teams

  to understand program positioning and optimize ad targeting.

Skills & Competencies:

• Expertise in Paid Marketing:

  Deep knowledge of

  Google Ads, Facebook Ads, LinkedIn Ads, YouTube Ads, Programmatic Display, and Retargeting

  .

• Data-Driven Decision Making:

  Proficiency in

  Google Analytics, Google Tag Manager, Looker Studio, and marketing automation tools

  .

• Landing Page & Funnel Optimization:

  Experience in

  A/B testing, conversion rate optimization (CRO), and UX analytics

  .

• Budget Management:

  Strong ability to

  plan, allocate, and optimize ad spend

  for maximum ROI.

• Strategic & Analytical Thinking:

  Ability to

  interpret campaign data

  and implement performance-driven insights.

• Collaboration & Cross-Functional Leadership:

  Ability to work with

  multiple teams (content, design, SEO, sales, product marketing)

  to drive results.

• Creative & Adaptive Mind-set:

  Strong understanding of

  ad creatives, messaging strategies, and audience targeting

  for different learner segments.

Educational Background:

• Bachelor’s or Master’s degree

  in

  Marketing, Digital Media, Business Analytics, or a related field

  .

Experience:

• 5-8 years of experience

  in

  performance marketing, digital advertising, or growth marketing

  .
• Strong preference for candidates from

  EdTech, e-commerce, digital-first brands, or high-involvement service industries

  .
• Proven track record of

  scaling paid digital campaigns

  and improving

  conversion rates

  .