Manager / Sr. Manager- Branding & Marketing Communication

Role & responsibilities:

• Monitor & manage execution of marketing & branding activities.
• Optimization of brand communication in all branding creatives.
• Act as a SPOC for coordination with external agencies in managing day to day tasks.
• Ensuring creativity and aptness of content in digital and offline sales support materials and other assets.
• Create dashboard and reports for analyzing branding activities.
• Measure and report performance of all marketing & branding campaigns, and assess against goals.
• Ensure optimal performance and updated content on websites.
• Coordinate with internal teams for inputs to modify and optimize branding campaigns.
• Develop new sales support material for all brands as per brand objectives.
• Support branding and external teams with creative and compelling designs.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points- Illustrate data graphically and translate complex findings into written text.

Skills and Competencies:

• Strong understanding of marketing roles in a manufacturing organization
• Marketing communications, campaigns, operations, and reporting
• Decent knowledge about digital marketing including web, SEO/SEM, social media organic and paid
• Experience in developing and executing impactful digital & offline marketing campaigns
• Expertise in MS Office skills, especially Excel and PowerPoint and ability to integrate various technologies to support marketing efforts
• Good Understanding of digital and key social media platforms Twitter, LinkedIn, YouTube etc.
• Team player with an ability to manage multiple and complex business campaigns & priorities
• Persuasive communication skills with an ability to gain consensus

Qualifications and experience:

• 10 to 15 years of experience in marketing, with strong understanding of integrated marketing and communication strategies and how they come together to provide measurable results
• Experience in handling branding & marketing activities, preferably
• Excellent verbal & written communication skills
• Masters degree ideally with a focus in Marketing, Communication, English or a related business field