Manager – Social Media, Content & Creators

Position: Manager – Social Media, Content & Creators

Experience: 5+ Years

Location: Gurgaon, India

Type: Full-time

About Alike

Alike is reimagining what modern travel looks like for families, couples, and groups across the UAE, UK, India, and beyond. We’re not just another travel brand; we’re a digital-first travel companion that helps people holiday their way: effortlessly, authentically, and memorably. In less than a year, our India team has scaled to 50+ talented minds, and we’re just getting started. If you’re hungry to build, unafraid to create, and excited by the idea of making a global brand from the ground up, this is your calling.

The Role

We’re looking for a hands-on social media leader who’s done this before: scaled brand channels, built creator programs, obsessed over trends, driven storytelling through content, and built real community. This isn’t just a copywriting role — this is about shaping how Alike is discovered, loved, and talked online. You’ll work closely with marketing, design, partnerships, and product to build a high-performing, high-emotion social and creator ecosystem. From snackable videos to strategic campaigns, creator collaborations to live takeovers — you're the voice, the vibe, and the vision behind it all.

Key Responsibilities

• Own and scale Alike’s presence across Instagram, YouTube, LinkedIn, Tiktok and other emerging channels.

• Drive strategy, content calendars, and campaign rollouts that balance brand building with performance.

• Write thumb-stopping copy for social media posts, reels, ad campaigns, video scripts, and founder-led content.

• Write persuasive ad copy and social captions that convert attention into action.

• Create and manage a healthy mix of reels, carousels, static posts, UGC, and community-first content.

• Build and manage a pipeline of nano and micro creators who genuinely love travel.

• Develop and lead the “Creator Circle” for Alike: a trusted crew of voices that co-create content.

• Spot trends early and translate them into actionable content ideas for the brand.

• Plan collaborations, giveaways, shoutouts, co-branded posts, and live travel takeovers.

• Host or guide live content, interviews, or founder features.

• Collaborate with video, design, and content teams to bring ideas to life.

• Use insights, data, and intuition to optimise content and social performance.

• Edit, proof, and polish all written materials for clarity and alignment to brand tone.

What We’re Looking For

• 5+ years of hands-on experience in social media marketing and content creation.

• Strong understanding of the creator economy, social trends, and storytelling formats.

• Experience in travel, D2C, lifestyle, or culturally led consumer brands.

• Excellent writing skills — from ad copy to short-form content to community captions.

• Ability to scale content strategies that drive both reach and meaningful engagement.

• Comfortable managing creators, influencers, and live social interactions.

• A sharp creative eye and collaborative spirit.

• Data-aware but audience-first approach to social strategy.

• Comfortable working in a fast-paced, high-growth, global startup environment.

Why Join Alike?

• Fast-growing global startup with a sharp, values-led brand.

• Flexibility to build and lead your own vertical.

• Supportive, talented, and ambitious team of travellers and marketers.

• Room to experiment, create, and lead meaningful initiatives from Day 1.

• Opportunities to shape the future of modern travel.