Manager - Social Media

Job Description

We're seeking a self-driven, data-focused Social Media & Community Engagement Manager to lead and grow CleverTap s B2B social presence starting with LinkedIn. This role calls for expertise in building brand influence, growing audiences, and turning content into measurable business impact. What will you do : - Own and execute CleverTap s social media strategy with a primary focus on LinkedIn, including leadership profiles. - Plan and optimize campaigns to maintain a consistent brand voice and drive engagement. - Build and nurture follower and customer communities through initiatives like webinars, AMAs, and user groups. - Create and collaborate on high-impact B2B content with writers, designers, and agencies. - Write and refine social copy, visuals, and video content for brand alignment and platform fit. - Lead influencer and thought leader partnerships to amplify reach and credibility. - Run goal-driven campaigns to generate leads, grow pipeline, and drive conversions. - Test CTAs, formats, and content types to maximize performance; track and report key outcomes. - Work cross-functionally to align social efforts with larger marketing campaigns and product launches. - Stay current on trends, platform updates, and industry news to keep content relevant and engaging. - Trend-jack timely conversations and monitor brand sentiment to manage reputation proactively. - Set KPIs, analyze performance, and optimize based on data insights. - Use analytics tools (eg, Sprout, Hootsuite, Google Analytics) to report monthly, quarterly, and annually. - Expand to secondary channels like YouTube and Reddit once LinkedIn success is established. What we are looking for : Must have: - 6-8 years of B2B social media and community management experience, with a track record of successful LinkedIn campaigns. - Bachelors degree in Marketing, Communications, Journalism, or a related field. - Excellent written and verbal communication skills in English. - Proven ability to manage social platforms and drive organic follower growth. - Proficient with social media tools, analytics dashboards, and LinkedIn Ads Manager. - Skilled in building and engaging active online communities. - Results-driven with experience generating demo requests or pipeline via social. - Creative thinker with a strong eye for compelling content. - Analytical and metrics-focused we'll-versed in CTR, engagement, conversions, and follower growth. - Highly organised, with strong project management and collaboration skills. - Team player who embraces feedback and values diverse perspectives. Good to have: - Experience in high-growth startups or managing global social media presence. - Knowledge of digital marketing channels including paid social, SEO, email, and event marketing. - Exposure to influencer programs or brand ambassador initiatives. - Familiarity with secondary platforms like YouTube and Reddit. - MBA or advanced degree in Marketing or Communications. Measures of Success : - LinkedIn Growth: Increased followers, engagement, and conversions. - Community Engagement: Stronger advocacy and referral activity. - Brand Visibility: High-impact thought leadership and reach. - Influencer Impact: Campaigns driving measurable business results. - Marketing Alignment: Contributing to leads and pipeline. - Operational Efficiency: Timely content delivery and actionable reporting. Who will you'report to: Director, Digital Marketing Why join us - Contribute to a product backed by 11 technology patents, showcasing industry-leading innovation. - You are passionate about technology and its impact on the high-growth mobile technology space - Power personalized engagement at scale, processing over 30 billion events daily and reaching 3+ billion devices worldwide. - Flourish in an Environment that Nurtures Growth and Curiosity