Job
Description
As the Regional Marketing Manager, you will play a vital role in executing marketing strategies and supporting various agencies within the India market. Your main focus will be to align with global and international strategies while also implementing marketing activations that align with commercial objectives. You will collaborate with both international and local India teams, adapting strategies to suit local market needs. This position offers an exciting opportunity for a creative and analytical marketer to contribute significantly to the growth of an emerging brand. Your responsibilities will include developing and implementing marketing strategies to enhance brand awareness, acquisition, and retention. You will oversee multi-channel campaigns across social media, email, PPC, and SEO, while managing multiple agencies including media, creative, influencer, performance, and social. Monitoring key performance indicators (KPIs) such as CAC, LTV, and ROI will be essential to optimize campaign performance. In terms of organic social media, you will be tasked with managing regional social channels to increase engagement and followers. Ensuring alignment of content with the global strategy and audience segments, overseeing agency output, creative approvals, and quick-to-market initiatives, and analyzing KPIs to drive future campaigns will be part of your responsibilities. In the realm of influencer marketing, you will work closely with influencer agencies to identify suitable influencers for the brand. Driving integrated influencer campaigns that align with brand objectives, managing influencer relationships, contracts, and content development, and integrating influencer efforts across all marketing channels for a full-funnel impact will be crucial. Content creation and messaging will also be a significant part of your role. Collaborating on content creation that reflects the brand and resonates with target audiences, maintaining messaging consistency across all channels, and using customer segmentation for personalized marketing are key aspects of this responsibility. Your role will also involve tracking and reporting on campaign performance, conducting testing, and iterating strategies to drive efficiency and lower customer acquisition cost (CAC). Additionally, you will collaborate cross-functionally with international and local India teams, commercial, digital commerce, finance, and customer service teams to align marketing efforts with business and financial goals. To excel in this role, you should bring 5-8 years of marketing experience, particularly in digital marketing. Strong agency management skills, proficiency in performance marketing (SEM, paid social, email marketing, and content marketing), experience with marketing automation tools and analytics platforms, excellent communication and writing skills, and the ability to make data-driven decisions are essential. You should be adept at working in a fast-paced environment, running multiple projects simultaneously, and have strong problem-solving skills. A creative approach to marketing, a collaborative mindset, and a passion for testing and optimizing marketing tactics will also be valuable assets in this position. The Company is an Equal Opportunity Employer committed to fostering a diverse and inclusive work environment.,
