Manager - Outreach

PURPOSE:

The incumbents responsibility is to ensure volume and market share achievement through tactical visibility, relationship management with the key stakeholders, brand outreach within the TG, develop & inspire a competent talent pool and adhere to a strong monitoring and review process to achieve the budgeted number of leads, applications, and fresh admissions.

RESPONSIBILITIES:

• Key Account Management/ Relationship building with Principals.
• Approaching Grade, A schools/colleges for student engagement activities
• Conduct events & activities in A grade institutes and capture leads
• Provides accurate weekly, monthly, and quarterly forecasts.
• Data driven approach to plan the bouquet of activities across different accounts and cities, with clearly defined timelines and objective output as a goal. (events, seminars, workshops etc.)
• Organizes resources basis prioritization matrix built on market attractiveness and opportunity size
• Analyses data to set up processes and review parameters in a metric driven set-up
• Reviews control mechanism through weekly periodicity in a clearly defined objective template
• Co-ordinates with marketing to ensure sales briefcases reach each resource on time
• Expands the consultant’s network and increases output from the existing consultants
• Expands the school/college network and increases output from the existing school/college accounts
• Ensures a minimum number of field visits for self on a weekly basis.

The above description is a general statement of required major duties and responsibilities performed on a regular and continuous basis. It does not exclude other duties as assigned.

KEY DELIVERABLES :

• Enrolment Growth
• Relationship with A grade schools/colleges
• Market penetration
• Brand Building
• Self-Performer/Driven

NETWORK OF INTERACTION :

EXTERNAL RELATIONS (with whom the position works closely): Schools, Colleges, Consultants, Event Management Vendors.

INTERNAL RELATIONSHIPS(with whom the position works closely): Marketing, CRD, Academic Management, Finance, HR.

MINIMUM REQUIREMENTS:

COMPETENCIES :

• Market Driven - Possesses deep knowledge of local market, community, business and student needs, demographics, industry forces, government and political forces, competition and perceptions regarding image/brand and educational quality
• Influential - Persuades and influences others without direct reliance on authority; communicates and negotiates effectively.
• Market Analysis - Has access to and uses data to understand what drives growth in various educational markets; uses data to enable academic leaders to adapt, develop strategies and programs that improve student learning and that align with changing needs.
• Education Sector Expertise - Possesses a deep understanding of the location's history of education, its institutions, as well as the current political, economic and social conditions and can anticipate trends for the future; Understands Pearl Academy’s Education Business model of academia and revenue generation.