Manager - Marketing

Job Purpose:-

To lead marketing, sales, and business development for the Turmeric Powder division across domestic and international markets, with a strong focus on Middle East expansion and subsequent entry into European markets.

Key Responsibilities:-

1. Market Study & Strategy Planning:

• Conduct market study on Turmeric Powder demand, pricing, competition, and customer preferences.
• Create and execute a marketing strategy for domestic and export markets.
• Identify product positioning, packaging trends, and pricing strategies.

2. Domestic Sales & Business Development:

• Generate sales across B2B, B2C, Institutional, and

  HoReCa sectors

  .
• Plan and execute BTL activities such as sampling, chef demos, hotel/restaurant tie-ups, and on-ground promotions.
• Expand distribution channels and ensure retail visibility.

3. Corporate & Listed Company Coordination:

• Engage with

  Public listed companies

  for bulk sourcing and long-term contracts.
• Prepare proposals, presentations, and product documentation.

4. International Market Development:

A. Middle East Market Priority-

• Prepare and execute a targeted business plan for the Middle East (UAE, Qatar, Oman, Kuwait, Bahrain, Saudi Arabia).
• Identify importers, distributors, traders, and food processing companies.
• Build partnerships and explore immediate sales opportunities.
• Understand region-specific standards and logistics requirements.

B. European Market Next Phase-

• Plan gradual entry into European markets after Middle East establishment.
• Study EU food standards, packaging norms, certifications (HACCP, ISO, EU compliance).
• Identify buyers, distributors, and import houses in Europe.

5. Export Operations Support:

• Coordinate with export/logistics teams on documentation, quality compliance, certifications, and shipments.

6. Branding, Promotion & BTL Activities:

• Execute digital, offline, and on-ground promotional strategies.
• Represent the company in national/international trade fairs, expos, and buyerseller meets.

7. Customer Relationship Management:

• Build strong relationships with domestic distributors, HoReCa partners, and international buyers.
• Handle negotiations, pricing, and issue resolution.

8. Sales Monitoring & Reporting:

• Monitor overall sales performance, revenue generation, and turnover for the Turmeric Powder division.
• Track sales against targets, identify gaps, and take corrective actions.
• Provide weekly/monthly sales reports, market intelligence, and demand forecasts.
• Recommend improvements based on customer and market feedback.

Preferred Candidate Profile

• BE- Food Technology or BE - Mechanical + MBA (Marketing)

  preferred.

• Experience in FMCG/spices/agro products domestically and internationally.
• Exposure to Middle East or European markets is an advantage.