Manager, Marketing - Retention

👩‍💻 The Role

We are looking for a Manager, Marketing - Retention to join our team in Bengaluru. In this role, you will focus on retention, engagement, and CRM. As part of the role, you will drive increased usage of Headout leading to more experiences per customer and maximizing customer lifetime value (LTV).

The ideal candidate will go beyond simply setting up user journeys for incremental progress. They will identify and implement creative and impactful hooks that massively increase customer retention and engagement.

🌟 Why Lead Retention at Headout?

Leading retention at Headout is your chance to define and execute strategies for a global product. Here’s why this role stands out:

1. Build in India, Impact the World.

Headout is uniquely positioned as an India-based organization designing retention strategies for guests across 190+ countries. You’ll navigate diverse languages, cultures, and customer preferences, solving complex challenges to create personalized experiences for a global audience.

2. Lean Team, Big Impact.

Join a nimble team where your work directly drives growth. You’ll own the retention and engagement charter end-to-end, free from bureaucracy. Each campaign you lead will have visible and immediate outcomes, letting you test, learn, and scale quickly.

3. Do more than just CRM.

We’re in a phase of balanced growth—structured yet agile. You won’t just manage existing strategies; you’ll design them. From identifying big bet customer retention hooks, setting up ideal CRM journeys to building the team, this role offers the perfect blend of stability and opportunity to innovate.

4. Drive Thought Leadership.

Collaborate with founders and cross-functional teams to craft and execute strategies from scratch. Your insights will guide critical decisions, shaping Headout’s long-term retention success.

5. Own the Outcomes.

This role offers autonomy and trust. With leadership backing and the tools you need, you’ll have the freedom to make impactful decisions and leave your mark on the retention landscape at Headout.

🎯What skills do you need?

• 4+ years experience in retention and engagement marketing roles within fast-growing B2C consumer tech companies (e-commerce, OTAs, etc.)
• Creative problem-solvers who can think out of the box to prioritise solutions that massively move the needle vs making incremental changes
• Ability to work with a lean team, prioritise well, and work within tight budgets
• Strong background in operational, growth marketing, and community/content strategies
• Proficiency with platforms like MoEngage, Clevertap, or WebEngage
• Advanced skills in Excel/Google Sheets and experience with reporting tools such as Tableau, Looker, or Power BI
• Proficient in analytics tools such as Google Analytics, Mixpanel, etc.