Manager, Marketing Operations

We are looking for a dynamic and results-driven marketing operations leader to manage and lead a team of marketing campaign operations specialists in India. This role demands a passionate professional who excels at leveraging data, optimizing processes, and driving operational success at scale. You will spearhead the efforts of the Global Campaign Operations team, ensuring the efficiency, expansion, and impact of our marketing technology and processes.

As the leader of the India Marketing Operations team, you will focus on driving collaboration, strategy, and clear communication across regional campaign operations teams. Your leadership will play a key role in aligning global initiatives, identifying opportunities for process improvements, and fostering innovation to scale efforts effectively.

The ideal candidate thrives in a fast-paced environment and is skilled at managing, motivating, and empowering teams. You must be a proactive problem solver who can independently navigate challenges while building strong relationships and promoting open communication. As Manager of Marketing Operations, you will translate complex business requirements from stakeholders into actionable solutions, delegating work strategically to your team in India and ensuring operational excellence.

Program Process Collaboration and Optimization

• Define and implement best practices for global campaign operations and marketing operations support to promote efficiency and scalability.

• Collaborate with global stakeholders to support regional needs for Campaign Operations (COPs) and Marketing Operations (MOPs) work, providing expert MOPs guidance and solutions when needed.

• Partner with stakeholders on reporting needs, including creating custom reports, guiding the interpretation of data, and ensuring closed-loop processes for program data requests.

Marketing Technology

• Lead the strategic planning and operational integration of tools and systems within the MarTech stack to drive innovation and streamline workflows.

• Manage production support for marketing automation systems, coordinating with internal and external technical teams to troubleshoot issues, recommend enhancements, and oversee ongoing improvement efforts.

• Conduct quality assurance (QA) checks and support for email campaign builds, including workflows, list management, template optimization, and troubleshooting via the MAP.

• Oversee the monitoring, auditing, and mitigation of integration issues within the MarTech stack, ensuring timely resolution and reporting.

• Support the global MOPs team with coding requests, including developing email templates, custom JavaScript for forms, and landing pages to enable technical execution of campaigns.

Team Management and Support

• Manage and lead the India Marketing Operations (MOPs) team, ensuring work is delegated effectively, resources are utilized optimally, and the intake and collaboration process is continuously improved.

• Act as a mentor and coach to the team, fostering professional growth, collaboration, and alignment with global marketing operations initiatives.

Team Leadership/Partnership

• Identify, prioritize, and execute projects that enhance campaign performance and optimize departmental scalability, from gathering requirements with key stakeholders to technical delivery, analysis, and feedback.

• Collaborate with the Marketing Analytics team to build operational dashboards that track data health, program performance, and lead lifecycle insights.

• Ensure alignment across the Marketing Operations team globally, supporting onboarding, training, and enabling project execution while driving operational excellence.

• Maintain up-to-date and accessible documentation for all marketing operations processes, ensuring consistency and transparency across the organization.

Experience:

8+ years Marketing Automation Experience

Marketo Certification Expert Level Required

Knowledge and Skills: You are passionate about mastering marketing technology (MarTech) tools, optimizing processes, and driving operational efficiencies. You excel at managing stakeholder relationships, driving cross-functional collaboration, and leveraging marketing technology to deliver scalable and efficient solutions. You thrive in bridging technical expertise with streamlined processes to meet organizational goals.

• Experience with Marketo, ON24 Webinars, BrightTalk, TechTarget, Integrate, CVENT, Google Ads, LinkedIn and Salesforce

• Proven ability to manage stakeholder requests and communication, ensuring alignment and timely delivery of solutions that meet global operational needs.

• Strong experience collaborating and coordinating across cross-functional, global teams to streamline workflows and drive organizational success.

• In-depth knowledge of marketing automation and campaign technologies, with expertise in Marketo administration, including nurture campaigns, lead scoring, integrations, workflows, webhooks, and APIs.

• Broad knowledge of MarTech tools and the ability to support their integration and operational build-out across large-scale marketing operations.

• Strong understanding of database management and data governance.

• Experience in optimizing end-to-end processes to enhance efficiency and scalability, balancing stakeholder priorities with technical feasibility.

• Skilled in managing tasks and projects with multiple stakeholders, ensuring successful completion through thoughtful planning and execution.

• Adept at creating and maintaining marketing automation workflows, building campaigns, and improving processes to enable marketing success.

• Demonstrated success in managing vendor relationships and ensuring MarTech solutions meet organizational requirements.

• Solid understanding of CRM systems, such as Salesforce, with the ability to align CRM workflows with marketing operations processes.