Manager Marketing

Job Description: Marketing Manager

Designation: Marketing Manager
Department: Marketing
Location: Mumbai
Experience: 5–8 years
Employment Type: Full-time

Role Overview

We are looking for a strategic and hands-on Marketing Manager with a strong command over branding, influencer marketing, and modern AI-driven marketing tools. The role requires leading brand growth, driving demand through digital and offline channels, and building strong consumer connections through content, creators, and campaigns.

Key Responsibilities Strategy, Branding & Planning

• Own and strengthen overall brand strategy, positioning, and voice
• Plan and execute brand campaigns, launches, and seasonal promotions
• Ensure consistent branding across digital, offline, and on-ground touchpoints
• Develop annual marketing plans, calendars, and budgets

Influencer & Content Marketing (Core Responsibility)

• Lead influencer marketing strategy across platforms (Instagram, YouTube, etc.)
• Identify, onboard, and manage creators, food bloggers, and local influencers
• Plan influencer-led campaigns, track performance, and ensure ROI
• Collaborate with creators to produce high-quality brand-aligned content

Digital & Performance Marketing

• Oversee paid campaigns on Meta, Google, YouTube, and marketplaces
• Monitor KPIs such as ROAS, CAC, conversions, and revenue
• Work closely with agencies or in-house teams for optimization and scaling

AI Tools & Marketing Automation

• Use AI tools for:
• Content ideation & copywriting
• Creative optimization
• Campaign analysis & insights
• Social media planning and scheduling
• Leverage AI to improve productivity, personalization, and campaign performance

Team & Stakeholder Management

• Lead and mentor marketing executives and interns
• Coordinate with design, operations, sales, and external agencies
• Manage influencers, media partners, and creative vendors

Reporting & Analysis

• Track campaign performance and brand health metrics
• Prepare weekly/monthly dashboards and management presentations
• Use data-driven insights to improve brand impact and ROI

Key Skills & Requirements (Must-Have)

• 5–8 years of experience in marketing (QSR preferred)
• Strong hands-on experience in branding & influencer marketing
• Proven ability to build and scale brand presence
• Solid understanding of digital & performance marketing
• Experience managing teams, agencies, and creators
• Strong analytical, communication, and leadership skills

Job Type: Permanent

Pay: ₹50,000.00 - ₹60,000.00 per month

Benefits:

• Provident Fund

Work Location: In person