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Accor
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Manager Marketing

Manager Marketing

Accor

3 - 8 years

5 - 10 Lacs

gurugram

Posted:4 hours ago| Platform:

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Skills Required

consumer research integrated marketing strategic partnerships ms outlook marketing support marketing campaigns market research brand awareness management brand building

Work Mode

Work from Office

Job Type

Full Time

Job Description

The position is responsible for ensuring brand equity is built via consistent brand standards across our group and portfolio brands in line with the Group directives, the position will support Director of Marketing in driving brand and marketing Initiatives and delivering integrated marketing campaigns to increase brand awareness and familiarity.

Brand & Marketing Management

Serve as the India custodian of Accor Hotels brands from mid to Luxury portfolio, ensuring alignment with regional and global brand strategies.
Partner with hotel teams to implement and roll out brand standards across properties.
Oversee the Brand Validation Process for pre-opening hotels, ensuring all marketing and brand elements are correctly integrated.
Develop and execute pan-India brand and marketing strategies, leveraging strategic partnerships for brand-building initiatives.
Work closely with the India Sales team to extend marketing support that drives topline growth.

Campaign Design & Delivery

Collaborate with creative, production, and media agencies to design and launch integrated marketing campaigns.
Manage workflows and timelines for campaign execution.
Track and report campaign performance and effectiveness.
Create and manage the marketing calendar in collaboration with Digital, Loyalty, Sales, Revenue Management, and hotel teams.

Consumer & Market Research

Conduct consumer research, brand tracking, media tracking, and market analytics to identify opportunities and insights.
Monitor market trends, competitor activities, and consumer behavior to inform strategy and decision-making.

Reviews, Training & Budget Management

Organize India-level marketing reviews and functional training for brand and marketing teams across operating and pre-opening hotels.
Manage the A&P budget, ensuring activities remain within financial limits.
Handle purchase orders, invoice approvals, and financial coordination with the Finance team.

Special Projects & Capability Building

Act as a Marketing Capability Champion, working closely with hotel marketing teams to strengthen expertise.
Drive marketing innovation across brands and consumer segments.

Qualifications

Bachelor s Degree in Marketing (Master s degree preferred).
Minimum 3 years of relevant experience in the hotel industry in marketing, brand, or digital roles.
Strong user knowledge of Microsoft Outlook, Office Suite (Excel, PowerPoint, Word), and relevant marketing tools

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