Posted:4 days ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Responsibilities & Key Deliverables

Provide sharply-worded actionable insights for all PV and CV brands for domestic and IO, which solve for existing Brand issues and increase sales/share
Drive Customer Obsession culture across organisation: includes various activities such as Monthly consumer hours, Quarterly newsletters, Infighting workshops, Tools to aid on-ground customer interaction & insight gathering, etc.

Preferred Industries
Automotive Industry
Education Qualification

MBA; A Bachelors degree in Marketing / Statistics / Commerce/Psychology

General Experience

5-7 YEARS OF JOB EXEPEREINCE IN MARKET RESEARCH

Critical Experience

Strategic bent of mind - looks at bigger picture without neglecting the finer nuances

General interest in automobiles preferred though not mandatory

Expertise in qualitative research with exposure to techniques like in depth interviews, group moderation, ethnographies

Ability to analyse large data / number sets too

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