Manager IT-Digital Marketing Lead

Hi,

We are having an opening for Manager IT-Digital Marketing Lead at our Mumbai location.

Job Summary

Desired Skills & Experience

• Candidate should have worked on end-to-end Digital marketing Tech stack for a consumer business, preferably as a team lead, and having experience of handling multiple partners and agencies.
• Minimum of 8-10 years of experience in a full cycle implementation as well as in support projects.
• Varied experience in different domains of Digital marketing like SEO, SCM, Google Analytics, email, whatsapp and sms marketing etc
• Should have demonstrated exemplary performance in driving website traffic, brand awareness, digital footfall, lead generation and revenue growth
• Candidates with hands on experiences in Customer Engagement Platforms like WebEngage, CleverTap etc.
• Demonstrated track record for maintenance and upliftment of digital assets and content management in an MNC or matrixed organization
• Should have worked in cross functional setup, with multiple stakeholders across IT, Sales & Marketing
• Preferred experience in other allied ATL modes of communication and technical systems
• Proficiency in latest and appropriate Cloud and AI/ML services and offerings

Areas Of Responsibility:

Roles & Responsibilities

* End to end ownership of implementation, uptime and maintenance of all digital marketing assets, including content management

* Provide consultative support and execute new tech initiatives to support marketing strategies of brand awareness and customer acquisitions

* Facilitate the implementation and support of new Digital Marketing strategies from the IT side

* Perform detailed analysis of complex business process requirements and provide appropriate system solutions; identify, interpret, validate and document customer requirements.

* Facilitate workshops to collect business requirements.

* Map client business requirements, processes and objectives; develops necessary product modifications to satisfy customers needs.

* Design, customize, configure and testing of the digital marketing assets

* Identify gaps, issues and work around solutions.

* Act as liaison with internal customer for troubleshooting: investigate, analyze, and solve software problems.

* Handle changes or emergency transports as needed for high priority issues; Document functional designs, test cases and results.

* Proactively identify and propose business process and/or system enhancements.

* Provide consulting services on both new implementations and existing support projects.

* Act as a liaison between the business functions and the technical team.

* Provide ad-hoc training and user support as required help in upskilling of both IT and Business users by fostering awareness of new age technology and platforms

* Work self-directed and independently; may act as subject matter mentor to more junior members.

Educational Qualification

Specific Certification

Experience