Job
Description
Hi, We are having an opening for Manager IT-Digital Marketing Lead at our Mumbai location. Job Summary : Desired Skills & Experience Candidate should have worked on end-to-end Digital marketing Tech stack for a consumer business, preferably as a team lead, and having experience of handling multiple partners and agencies. Minimum of 8-10 years of experience in a full cycle implementation as well as in support projects. Varied experience in different domains of Digital marketing like SEO, SCM, Google Analytics, email, whatsapp and sms marketing etc Should have demonstrated exemplary performance in driving website traffic, brand awareness, digital footfall, lead generation and revenue growth Candidates with hands on experiences in Customer Engagement Platforms like WebEngage, CleverTap etc. Demonstrated track record for maintenance and upliftment of digital assets and content management in an MNC or matrixed organization Should have worked in cross functional setup, with multiple stakeholders across IT, Sales & Marketing Preferred experience in other allied ATL modes of communication and technical systems Proficiency in latest and appropriate Cloud and AI/ML services and offerings Areas Of Responsibility: Roles & Responsibilities * End to end ownership of implementation, uptime and maintenance of all digital marketing assets, including content management * Provide consultative support and execute new tech initiatives to support marketing strategies of brand awareness and customer acquisitions * Facilitate the implementation and support of new Digital Marketing strategies from the IT side * Perform detailed analysis of complex business process requirements and provide appropriate system solutions; identify, interpret, validate and document customer requirements. * Facilitate workshops to collect business requirements. * Map client business requirements, processes and objectives; develops necessary product modifications to satisfy customers needs. * Design, customize, configure and testing of the digital marketing assets * Identify gaps, issues and work around solutions. * Act as liaison with internal customer for troubleshooting: investigate, analyze, and solve software problems. * Handle changes or emergency transports as needed for high priority issues; Document functional designs, test cases and results. * Proactively identify and propose business process and/or system enhancements. * Provide consulting services on both new implementations and existing support projects. * Act as a liaison between the business functions and the technical team. * Provide ad-hoc training and user support as required help in upskilling of both IT and Business users by fostering awareness of new age technology and platforms * Work self-directed and independently; may act as subject matter mentor to more junior members. Educational Qualification : BE/ BTECH/MBA Specific Certification : Digital Marketing specialization, Google Analytics Experience : Min. 8 to 10 Years in Digital Marketing
