Manager - HORECA ( Lead Generation ) - Spices

Department: B2B Sales / Institutional Sales HORECA Channel Reports To: CEO Job Summary: We are seeking a proactive and strategic Manager HORECA (Lead Generation) to drive B2B growth in the spices segment by identifying and converting high-potential clients in the hospitality sector. The role focuses on generating quality leads, onboarding new HORECA customers, and laying the groundwork for strong, long-term partnerships with hotels, restaurants, catering companies, and food service providers. Key Responsibilities: Identify and qualify new HORECA leads across target geographies, including hotels, restaurants, caterers, QSRs, institutional kitchens, and cloud kitchens. Research market trends and competitor presence to identify whitespace opportunities. Generate a steady pipeline of qualified prospects through cold calling, field visits, networking events, trade shows, and referrals. Initiate first-level conversations with key decision-makers (chefs, purchase managers, F&B heads). Present companys spice product portfolio effectively, highlighting quality, pricing, and application advantages. Conduct product demos, sampling sessions, and taste trials when required. Maintain a detailed and updated lead database. Generate weekly and monthly lead reports and pipeline updates. Work cross-functionally with marketing, product development, and customer service teams to align solutions with customer needs. Share insights from market and customer feedback to help enhance the product portfolio. Meet monthly and quarterly lead generation targets. Support the closure of deals that contribute to revenue targets for the HORECA channel. Qualifications: Education: Bachelor's degree in Business, Hotel Management, or related field. MBA is a plus. Experience: 8-10 years of experience in HORECA lead generation, B2B sales, or institutional sales. Preferably in the food & beverage or spices industry. Industry Preference: Spices, Condiments, Food Ingredients, FMCG, or HoReCa-focused services. Key Skills: Strong lead generation and prospecting ability Understanding of HORECA procurement processes and dynamics Number of new qualified leads per month Lead-to-customer conversion rate Revenue contributed through new HORECA clients Market coverage and account penetration